When Cisco Systems announces 3Q financial results on May 9 the company’s channel partners should tune in. Aside from digesting Cisco’s latest earnings and sales data, VARs can pick up key hints about where Cisco is heading next.
A case in point: When Cisco announced 2Q results in February, the company highlighted its strategy for Linksys One. Never heard of it? Linksys One is an end-to-end VoIP solution that delivers hosted phone service, data networking, applications, video and the Internet through one high-speed connection from a service provider. Cisco is pushing VARs to offer the Linksys One to small businesses with five to 50 employees, with room to grow to 100.
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