The VAR Guy did’t attend CA World in Las Vegas last week. But he digested information from a bevy of sources. He hears CEO John Swainson set the tone for an upbeat but relatively low-key event. For CA, that’s a welcome change from the repeated scandals, executive changes and customer showdowns the company used to face. Here are five reasons to believe CA really is a transformed company–and three reasons to remain concerned about the CA’s future.
Here we go…
Five Reasons to Believe:
- Quiet But Effective Leadership: Swainson has spent more than two years cleaning up an accounting mess left behind by former CEO Sanjay Kumar. Swainson’s tenure hasn’t been perfect but he has avoided the lightning-rod status of former HP CEO Carly Fiorina and ousted Home Depot CEO Robert Nardelli. CA needed a quiet leader who focuses on customers rather than headlines. So far, Swainson fits that description.
- Improved Executive Retention: A year ago, CA’s chief financial officer, chief technology officer and chief operating officer left the company within weeks of each another. Swainson allegedly told the remaining executive team to either step up or step out. Turnover within CA’s executive ranks seems to have quieted down in the past year.
- Focus on Partners: The company used CA World to announce an aggressive plan to target mid-size customers. The strategy hinges on CA’s vast network of technology partners and integrators.
- Still Drawing A Crowd: More than 6,000 partners and customers attended CA World. Few software companies can attract such a large crowd.
- Standing Up to Charles Wang: Was former CEO Sanjay Kumar the master behind CA’s accounting scandal — or was he merely an apprentice to company co-founder Charles Wang? The VAR Guy isn’t qualified to answer that question. But after investigating the situation, CA’s board now points a finger of blame at Wang. The move effectively distances CA from its sometimes controversial co-founder.
And Three Reasons to Worry:
- Managed Services: In recent weeks, everyone from IBM to Symantec has announced managed services for small businesses. CA’s big SMB push didn’t really mention managed services. Big mistake. But CA’s backup and security products have to be revamped for managed services.
- Rusty Brands: Mention CA Unicenter to customers and many of them think of a big, complex, expensive software platform. It’s time for CA to follow Oracle’s lead (Oracle Financials, Oracle Manufacturing, etc.) and simplify the naming of its brands.
- Silent Partners: Big partners like IBM, Microsoft and Sun lined up to sponsor CA World. But few companies other than CA actually made announcements at the show.
Clearly, CA’s leadership continues to show its commitment to corporate compliance. And the company’s stock is trading near a 52-week high. That’s a strong indication Swainson has finally gotten CA back in the game. Next up, CA CTO Al Nugent will need to devise a company-wide managed services strategy.
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Got an email from a CA spokesman who pointed out that CA has, indeed, started to simplify the naming of its brands. The company is dropping its various sub-brands (eTrust, Unicenter, BrightStor, etc.) and product brand names (PestPatrol, Endevor, FileSurf, etc.) and are starting to use “CA” and a product descriptor. Unicenter Service Desk, for example, will become CA Service Desk, and eTrust Access Control will become CA Access Control.
I had heard rumblings about this possibility several months ago. It will take CA extended time to established the new brands. But change apparently is under way. So, perhaps we’re down to two concerns about the new CA? Anybody else care to weigh in?
[…] has enjoyed a largely uneventful calendar 2007, and current management is showing signs that CA has finally pushed beyond the accounting scandals […]