What a difference a decade makes. In the 1990s, database partners rallied around Microsoft SQL Server because of the software giant’s channel-friendly pricing and partner strategy. Fast forward to 2007, and Oracle has somehow managed to remain king of the database market — despite gains from Microsoft and MySQL. What changed at Oracle? CEO Larry Ellison finally surrounded himself with channel-friendly executives. Oracle’s latest partner initiatives will take center stage during a major event set for November 11.
The software giant has invited members of the Oracle PartnerNetwork to the San Francisco Marriott to hear from Doug Kennedy, senior VP, Worldwide Alliances & Channels and Rauline Ochs, senior VP, North America Alliances & Channels. The duo will discuss, among other items:
- Objectives and key opportunities for partners in FY 2008
- Specific platform technology solutions
- How to market your solutions
- North American go-to-market strategies
The day will also include breakout sessions for application resellers, technology resellers, ISVs and application system integrators.
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