The VAR Guy

Circle the date: Dell is inviting VARs to participate in a major channel briefing from the company on December 5. The VAR Guy will be all ears. Care to listen in on the discussion and potentially pose some questions? Here are the details.

During the teleconference, Greg Davis, VP and GM of Dell’s Americas Channel Group, will discuss Dell’s long-term vision for working with partners, and he’ll announces Dell’s latest channel plans. The call runs 1:15 to 2:15pm eastern. You can join in by visiting here.

Sure, Dell faces its share of critics in the channel. Quite a few folks openly question the company’s recent acquisitions of Everdream and Silverback Technologies. And now investors are a bit worried because Dell’s latest earnings and future outlook aren’t meeting Wall Street’s expectations.

Time for customers, investors and partners to abandon Dell? Not according to The VAR Guy. Dell desperately needs help from partners to push higher margin solutions like storage and virtualized servers. Instead of screwing partners, Dell is inclined to reward them in order to drive sales and, in turn, increase shareholder value.

Yes, we hear The VAR Guy owns a few Dell shares. So he’s inclined to maintain an open mind when it comes to Dell’s channel strategy. More observations to come after Dell’s channel call on December 5.