Even if you’re a small managed service provider or VAR, you still need effective PR strategies. At least, that’s the stance from PR expert Cheryl Snapp Conner. In the May 15, 2008 podcast on MSPmentor, Conner describes some simple ways to launch and measure your viral PR campaigns.
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Great podcast. I think that PR is one of the areas where VARs need the most help on. The most common way to grow the VAR business is through referrals and relationships, however that will only take you so far. If you want to grow your business to the next level the only way to do it is with PR. Even if you still rely mostly on referrals, a referral given to a company (prospect) that has already heard your name is that much more powerful.