http://www.thevarguy.com/2008/05/15/do-vars-need-pr/ Channel News, Reseller News and Channel Partner Programs Fri, 10 Feb 2012 12:00:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.thevarguy.com/2008/05/15/do-vars-need-pr/comment-page-1/#comment-66029 Lane Smith Fri, 16 May 2008 13:24:43 +0000 http://www.thevarguy.com/2008/05/15/do-vars-need-pr/#comment-66029 Great podcast. I think that PR is one of the areas where VARs need the most help on. The most common way to grow the VAR business is through referrals and relationships, however that will only take you so far. If you want to grow your business to the next level the only way to do it is with PR. Even if you still rely mostly on referrals, a referral given to a company (prospect) that has already heard your name is that much more powerful. Great podcast. I think that PR is one of the areas where VARs need the most help on. The most common way to grow the VAR business is through referrals and relationships, however that will only take you so far. If you want to grow your business to the next level the only way to do it is with PR. Even if you still rely mostly on referrals, a referral given to a company (prospect) that has already heard your name is that much more powerful.

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