Vendors fall all over themselves to try and land in Gartner’s Magic Quadrant research results. CIOs actually make buying decisions based on the Magic Quadrant reports (no joke). But has anybody else noticed Radicati Group evangelizes a Market Quadrant research strategy? Hmmm. Perhaps it’s time for The VAR Guy to launch the Magic Research Quadrant — to rank those unbiased research houses…
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Tags: Gartner Magic Quadrant | Radicati Market Quadrant | The VAR Guy
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Tags: Gartner Magic Quadrant | Radicati Market Quadrant | The VAR Guy
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The Gartner MQ is the most aggregious “pay to play” example in the research industry. Fantasy and large checks are always rewarded during the annual jockying to get to the front of the pack.
The VAR guy should modify his suggestion to change the name from Magic Research Quadrant to Fantasy Research Quadrant
Gartner may use the “Pay to Play” strategy, but they did not invent it. We can look to our failing credit market to see one earlier User(y) of this strategy. Dunn and Bradstreet does the same thing. To report someone who has bad credit, you must belong. Seems like both organizations are more interested in insuring their customers payments than the accuracy of the information.
VAR Guy, thanks for the tip on Radicati, never heard of them,but will have to look into it. Then we can just publish it as Monetary Quadrant.
I think we’re being a little hard on Gartner here. From what I hear, Gartner does not accept any sponsored research opportunities from clients. I am not suggesting that Gartner is perfect. But can the company with the biggest wallet really land in the magic quadrant? I doubt it.