Vendors fall all over themselves to try and land in Gartner’s Magic Quadrant research results. CIOs actually make buying decisions based on the Magic Quadrant reports (no joke). But has anybody else noticed Radicati Group evangelizes a Market Quadrant research strategy? Hmmm. Perhaps it’s time for The VAR Guy to launch the Magic Research Quadrant — to rank those unbiased research houses…
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Tags: Gartner Magic Quadrant | Radicati Market Quadrant | The VAR Guy
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Tags: Gartner Magic Quadrant | Radicati Market Quadrant | The VAR Guy
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The Gartner MQ is the most aggregious “pay to play” example in the research industry. Fantasy and large checks are always rewarded during the annual jockying to get to the front of the pack.
The VAR guy should modify his suggestion to change the name from Magic Research Quadrant to Fantasy Research Quadrant
Gartner may use the “Pay to Play” strategy, but they did not invent it. We can look to our failing credit market to see one earlier User(y) of this strategy. Dunn and Bradstreet does the same thing. To report someone who has bad credit, you must belong. Seems like both organizations are more interested in insuring their customers payments than the accuracy of the information.
VAR Guy, thanks for the tip on Radicati, never heard of them,but will have to look into it. Then we can just publish it as Monetary Quadrant.
I think we’re being a little hard on Gartner here. From what I hear, Gartner does not accept any sponsored research opportunities from clients. I am not suggesting that Gartner is perfect. But can the company with the biggest wallet really land in the magic quadrant? I doubt it.
I’ve been working with Gartner for several years and I can certify they don’t receive any sponsor-payments for their and how they move each product thgouth the quadrant.
Radicati is just a new player in the research environment, they lack of experience and importance.
Mark !
As a recently retired Senior Gartner Research Business Analyst (Yes they put something that arcane and long on my biz card) I must confess behind closed doors of course Gartner is pay to play…if you don’t think we favor a company in the Quadrant that pumps $$$$$$$$$$$$ into our trade show sponsorship, advertising and other coffers then you perhaps believe Sarah Palin has more foreign policy than yourself.
Bob: The VAR Guy hopes you’re not insulted by the following question… but are you really Bob Adams? Sounds pretty risky for a former Gartner Guy (no relation to The VAR Guy) to say the research firm has pay-for-play tactics…
-TVG
@TVG
Have a look here. These are official antitrust exhibits from 1998:
http://boycottnovell.com/wiki/index.php/NC_%28NetPC%29_attack_plan
http://boycottnovell.com/2009/01/19/gartner-corrupted-by-microsoft/
There’s the explicit mention of Gartner:
“successfully lobbied and changed the Gartner Group TCO model to show Windows as providing the lowest overall TCO”
@TVG
Have a look here. These are official antitrust exhibits from 1998:
http://boycottnovell.com/wiki/index.php/NC_%28NetPC%29_attack_plan
http://boycottnovell.com/2009/01/19/gartner-corrupted-by-microsoft/
There’s the explicit mention of Gartner:
“The Windows Org marketing team has spent the past 6 months fighting the TCO battle… [we have] successfully lobbied and changed the Gartner Group TCO model to show Windows as providing the lowest overall TCO”
Sorry for the double-posting. The first one wasn’t worded very clearly. Please disregard it and read the second one, which is clearer.
@TVG
Actually, sorry for not posting at all. My two messages disappeared in the interwebs. Here’s the thing about Gartner, from official antitrust documents:
“The Windows Org marketing team has spent the past 6 months fighting the TCO battle, … [they have] successfully lobbied and changed the Gartner Group TCO model to show Windows as providing the lowest overall TCO”
Of course this doesn’t say exactly what they did, i.e. if ‘lobbied’ means ‘bribed’.
The quote comes from here:
http://boycottnovell.com/wiki/index.php/NC_%28NetPC%29_attack_plan
Here’s another internal Microsoft document where Gartner is again involved:
“Analysts sell out – that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”
From here: http://boycottnovell.com/2009/05/14/gartner-lenovo-analysts-bias/
Notice that these are both *official* documents.
Actually, sorry for not posting at all. My two messages disappeared in the interwebs. Here’s the thing about Gartner, from official antitrust documents:
“The Windows Org marketing team has spent the past 6 months fighting the TCO battle, … [they have] successfully lobbied and changed the Gartner Group TCO model to show Windows as providing the lowest overall TCO”
Of course this doesn’t say exactly what they did, i.e. if ‘lobbied’ means ‘bribed’.
The quote comes from here:
http://boycottnovell.com/wiki/index.php/NC_%28NetPC%29_attack_plan
Here’s another internal Microsoft document where Gartner is again involved:
“Analysts sell out – that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”
From here: http://boycottnovell.com/2009/05/14/gartner-lenovo-analysts-bias/
Notice that these are both *official* documents.