The VAR Guy

Digital signage remains a hot opportunity for VARs and integrators. But most digital signage systems are passive networks that push content out to plasma and LCD screens. So, what’s next for digital signage? The VAR Guy found the answer in Australia.

While touring Melbourne, our resident spotted interactive digital signage in a local mall. The “you are here” sign allowed mall visitors to view maps of the mall — in an interactive manner. But the big-screen system was far richer than traditional small-screen kiosks and ATMs.

Want to learn more about a specific store? Simply use your fingertip to touch the appropriate portion of the digital mall layout? Looking for restaurant and menu information? Touch the map. Seeking movie times? Touch the map.

Goodbye passive digital signage. Hello interactive displays. If you’re a VAR trying to understand how to generate recurring revenue from digital signage, reach out to BroadSign.

The VAR Guy and the Nine Lives Media Inc. editorial team are blogging live from Australia October 26 through 31, while participating in a series of local managed services conferences. Note: The VAR Guy is updated multiple times daily. Don’t miss a single post. Subscribe to his newsletter, RSS and Twitter feed.

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