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	<title>Comments on: Dell: We Made $1 Million From Twitter</title>
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		<title>By: Dell using Twitter to boost sales</title>
		<link>http://www.thevarguy.com/2008/12/16/dell-we-made-1-million-from-twitter/comment-page-1/#comment-103772</link>
		<dc:creator>Dell using Twitter to boost sales</dc:creator>
		<pubDate>Mon, 06 Jul 2009 20:23:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.thevarguy.com/2008/12/16/dell-we-made-1-million-from-twitter/#comment-103772</guid>
		<description>[...] actually made $1 million from Twitter in 2008. By setting up a following and tweeting discounts and promotions Dell created a community of loyal [...]</description>
		<content:encoded><![CDATA[<p>[...] actually made $1 million from Twitter in 2008. By setting up a following and tweeting discounts and promotions Dell created a community of loyal [...]</p>
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		<title>By: Heather K. Margolis</title>
		<link>http://www.thevarguy.com/2008/12/16/dell-we-made-1-million-from-twitter/comment-page-1/#comment-98872</link>
		<dc:creator>Heather K. Margolis</dc:creator>
		<pubDate>Tue, 07 Apr 2009 14:08:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.thevarguy.com/2008/12/16/dell-we-made-1-million-from-twitter/#comment-98872</guid>
		<description>As a channel manager at Dell (I was at EqualLogic during the acquisition) I was very impressed with their use of social media.  They have a full grasp of what works and why being vigilant and involved is important.  I did feel that running blog posts through legal before they were posted was a bit much but when you&#039;re Dell you need to watch EVERYTHING you say.</description>
		<content:encoded><![CDATA[<p>As a channel manager at Dell (I was at EqualLogic during the acquisition) I was very impressed with their use of social media.  They have a full grasp of what works and why being vigilant and involved is important.  I did feel that running blog posts through legal before they were posted was a bit much but when you&#8217;re Dell you need to watch EVERYTHING you say.</p>
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