Comments on: The Other Secret to Red Hat’s Success: A Magazine (No Joke) http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/ What's Next In the IT Channel Mon, 22 Mar 2010 05:24:09 +0000 http://wordpress.org/?v=abc hourly 1 By: aikiwolfie http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-89034 aikiwolfie Fri, 26 Dec 2008 17:42:12 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-89034 Actually I think the VAR Guy could be onto something here. "Word of Mouth" is the most valuable form of advertising for any company. If people are talking about you for all the right reasons then you will have a healthy sales record. Generating "Word of Mouth" advertising is exactly what Red Hat are doing by promoting this article. The best part is some of the people who read that article and praise Red Hat won't even have used their products. It's an absolutely inspired move by Red Hat. Actually I think the VAR Guy could be onto something here. “Word of Mouth” is the most valuable form of advertising for any company. If people are talking about you for all the right reasons then you will have a healthy sales record.

Generating “Word of Mouth” advertising is exactly what Red Hat are doing by promoting this article. The best part is some of the people who read that article and praise Red Hat won’t even have used their products. It’s an absolutely inspired move by Red Hat.

]]> By: The VAR Guy http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-88961 The VAR Guy Thu, 25 Dec 2008 17:30:39 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-88961 Roy: The VAR Guy is putting down his Christmas toys long enough to log in and say Merry Christmas to you ... and all site visitors. Roy: The VAR Guy is putting down his Christmas toys long enough to log in and say Merry Christmas to you … and all site visitors.

]]> By: Roy Schestowitz http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-88950 Roy Schestowitz Thu, 25 Dec 2008 16:39:09 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-88950 What about /me/? ;-) What about /me/? ;-)

]]> By: The VAR Guy http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-88945 The VAR Guy Thu, 25 Dec 2008 14:26:56 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-88945 From The VAR Guy to SJVN: Merry Christmas. From The VAR Guy to SJVN: Merry Christmas.

]]> By: sjvn http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-88915 sjvn Thu, 25 Dec 2008 02:32:09 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-88915 Actually, to the businesses that are Red Hat's target audience, this kind of survey result does make a big difference. It's all about being able to trust that when something goes wrong you can count on the vendor being able to help you get out of the mess. Steven P.S. Hi Joe. Merry Christmas! Actually, to the businesses that are Red Hat’s target audience, this kind of survey result does make a big difference. It’s all about being able to trust that when something goes wrong you can count on the vendor being able to help you get out of the mess.

Steven

P.S. Hi Joe. Merry Christmas!

]]> By: Roy Schestowitz http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/comment-page-1/#comment-88899 Roy Schestowitz Wed, 24 Dec 2008 23:03:25 +0000 http://www.thevarguy.com/2008/12/24/the-other-secret-to-red-hats-success-a-magazine-no-joke/#comment-88899 I doubt a few articles in Ziff/Gates make so much difference, but it's nice to believe it, no? :-) I doubt a few articles in Ziff/Gates make so much difference, but it’s nice to believe it, no? :-)

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