Comments on: Are You Really A VAR?

By: Heather K. Margolis

Heather K. Margolis — Sat, 04 Jul 2009 15:36:56 +0000

HurdyGurdy – Well said indeed.

MoeWestcon – You hit the nail on the head. It’s about the relationship you’re building as trusted advisor

I’ve gotten some great comments when posting this on LinkedIn groups as well. There seems to be an opportunity for VARs of all kinds to form partnerships on a deal-by-deal basis to provide the full service customers need today with the traditional offerings and now the addition of cloud offerings. i.e. VAR XYZ and accounting firm ABC now bring you SaaS based accounting technology. Look for more in my next post.

By: MoeWestcon

MoeWestcon — Fri, 03 Jul 2009 19:41:13 +0000

It’s not the technology, it’s not the products, it’s not the services, it’s not the certifications, it’s about the relationship, trust, and ability to execute, that’s it. Simply said “Value” is in the eye of the beholder, it is defined by what the customer is looking for as a satisfing experience. To me being a VAR (and I know this well from over 30 years of experience)is having the skills to LISTEN and fully UNDERSTAND the customers challenges and being able to put together and deliver a SOLUTION that enhances the customers ability to execute. You can be a VAR in any business,selling anything.. but you can’t be a VAR if you don’t have a realtionship with your customer.

By: The VAR Guy

The VAR Guy — Fri, 03 Jul 2009 00:13:53 +0000

@HurdyGurdy: Well said.

By: what we’re reading, week of 6/29 « VPN Haus

what we’re reading, week of 6/29 « VPN Haus — Thu, 02 Jul 2009 21:00:35 +0000

[...] week of 6/29 By vpnhaus Leave a Comment Categories: Highlights The VAR Guy… Are you really A VAR? Differentiating between resellers, VARs and partners, blogger Heather Margolis argues that in [...]

By: HurdyGurdy

HurdyGurdy — Thu, 02 Jul 2009 20:47:12 +0000

I don’t care what anyone calls me. I am just the guy that takes care of all the IT needs of a small/medium business. I supply the business onsite/phone support, T1/DSL lines, hardware, software, messaging services, hosting services, monitoring services, training, supplies, backup services, disaster recovery planning, security, wiring, etc. I am a one stop shop for the small/medium business and provide a single point of contact for all their IT needs. In summation, if it doesn’t go through me then the enduser won’t buy it. So I don’t know what you want to call me, but whatever you call me it is not going to make any difference in my delivery of IT solutions to my customer.