junior-geek-squadIs the Maytag repairman preparing to drive The Geek Squad off the road? Ummm… Maybe. Sears Holdings — yes, that Sears — is beta testing ServiceLive.com, an online services marketplace where all types of independent contractors can bid on projects. Yes, the service includes an area for IT pros to bid on consumer and small business work. Here’s the scoop.

According to the ServiceLive.com Web site:

Founded in 2007 as a wholly owned subsidiary of Sears Holdings Corporation, ServiceLive has spent the last year recruiting and conducting background checks on the best service providers in the country across a wide variety of home services — from handymen and home electronics pros to plumbers and computer experts.

Hmmm. That mention of “computer experts” caught The VAR Guy’s ear. But can Sears really build a national online marketplace where computer repair pros bid on customer contracts?

Entrenched Rival

Frankly, The VAR Guy doesn’t have an answer to that question. Regardless of Sears’ strategy, ServiceLive.com will face an entrenched rival in the IT space. Specifically, OnForce — an online marketplace that covers the U.S. and Canada — already has 13,000 IT pros bidding on service engagements. Plus, the OnForce platform has managed more than 1 million transactions since launch. It’s sort of an eBay for VARs looking to bid on projects.

For ServiceLive.com to compete, the marketplace will need IT pros plus plenty of customers who want to outsource work to the channel. Developing that balanced ecosystem — where IT project demand and supply grow hand-in-hand — is no small feat. But Sears seems determined to give it a try. The ServiceLive team attended the recent CompTIA Breakaway 2009 conference in Las Vegas, an indication that ServiceLive may lose the Beta tag soon.

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4 Comments on “Sears: Gunning for the Geek Squad?”

  1. Rich Says:

    I think servicelive has been in beta test for 2 to 3 years but I didn’t know it was part of/funded by Sears. A marketplace needs three things:

    1. Service providers looking for work
    2. Consumers and businesses that have projects they want to outsource
    3. An easy means to connect audience 1 with audience 2

    Has Sears been taking any steps to recruit IT service providers or is servicelive mostly a home repair type site?

  2. The VAR Guy Says:

    Rich: Your points 1-3 are right on the mark. The VAR Guy will check in with Sears every few weeks to see how their efforts are going…

  3. Mike Ears Says:

    Why would sears be in this business? Why is Sears even on a VAR site – not relevant.

  4. The VAR Guy Says:

    Mike: Sometimes the biggest IT surprises happen where you least expect them.

    1. Apple in the cell phone market? Unthinkable five years ago.
    2. Cisco offering a $150 high-def consumer video recorder? A laughable concept two years ago.
    3. KFC selling grilled chicken? The VAR Guy always preferred extra crispy, thank you very much.
    4. Sears potentially partnering with IT service providers? Sounds like a stretch… but Sears seemed pretty serious during the CompTIA Breakaway show, which attracted 1,000 channel attendees…

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