The VAR Guy

In this podcast, Trend Micro’s TJ Alldridge discusses opportunities in SaaS (software as a service) and hosted security for VARs and solutions providers. Alldridge, a product marketing manager for small and medium business at Trend Micro, covers market misperceptions, revenue models and partner opportunities for VARs looking at SaaS and hosted security. Here’s a minute-by-minute breakdown of the podcast…

During the discussion we cover:

• o:00: Introductions and overview
• 0:35: SaaS Security: Can VARs really make money?
• 2:15: Will VARs shift security entirely to SaaS?
• 3:12: Is Trend Micro blending SaaS and on-premise security?
• 4:30: Is SaaS influencing how Trend Micro develops software?
• 5:39: How is the economy impacting how VARs propose security solutions to customers?
• 6:55: Is SaaS penetrating all company sizes (small business, mid-size and enterprises?
• 7:28: What makes Trend Micro unique in the security market?
• 8:42: Where do VARs go for more information about Trend Micro?

This is the first in a series of security-focused podcasts sponsored by Trend Micro.

• Part I: This podcast
• Part II: Trend Micro’s Worry-Free Business Security Strategy
• Part III: Recurring Revenue from Worry-Free Business Security

 

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Read More About This Topic

• Podcast: Trend Micro’s Worry-Free Business Security Strategy
• Join Us Today: The VAR Guy Webcast
• Webcast: Amy Luby on The VAR Guy Live
• Security: Seven Up-sell Opportunities for VARs