The VAR Guy

ADTRAN is launching enablement programs for their channel partners, all designed at one goal: bolstering partners’ bottom lines. As we’ve noted before, ADTRAN’s networking and unified communications business — and therefore, ADTRAN’s channel — held up pretty well during the economic downturn. Here’s a look at the company’s latest move.

Basically, ADTRAN’s ADvantage Partner Program now includes expanded service offerings and margin enhancements along with new tools, incentives and financing opportunities, the company says.

Here’s the expanded offerings:

• ADTRAN Custom Extended Services (ACES) – partners can sell NetVanta UC and IP solutions without specialization requirement. ADTRAN believes this will lower the cost-point of entry for partners looking to offer a complete solution.
• Lower Monthly Payments – flexible financing solutions including lower monthly payments for partners in the RealLeasing program.
• Online Tools – IntelliQuote, for comprehensive and accurate quotes on ADTRAN products including configurations for ACES services.

ADTRAN is also rewarding partners who use all ADTRAN products in their solutions. Calling “Absolutely ADTRAN,” an all-ADTRAN exclusive deal can earn partners 5% discounts on top of their deal registration discounts.

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