You may remember our coverage of Cymphonix in March. Cymphonix specializes in network security and reporting. Now they’re teaming up with D-Link to create “hospitality and visitor-based network” delivery system. Here’s the scoop on the new collaboration and how VARs working in the advertising, digital signage or WiFi field might be interested…
It works like this: Cymponix XLi-OS technology will enhance Wishfi MediaSpace, D-Link’s ad and messaging platform. Once bundled together, it will create a more targeted advertising platform for hospitality and visitor based WiFi network, wherever they may be, from bookstores to hotels.
Wishfi has apparently gained popularity since it offers ‘micro-targeted’ information to users on the network, and Cymphonix’s XLi technology will boost this visibility of “converged Internet traffic” making Wishfi far more precise.
The information — ads or otherwise — exists as part of the browser window and Cymphonix’s XLi OS is smart enough, and ‘content aware’ enough to deliver more exact information inside that part of the browser window.
Both partners, Cymphonix and D-Link, are able to sell the solution. Either a Network Composer will be purchased from Cymphonix or a D-Link Wishfi licensing agreement will be bought from D-Link. Both D-Link and Cymphonix will work the sales process.
With laser-focused ads becoming the most popular and useful way to target consumers and customers, we’ll be keeping our eyes and ears open about this. Even if a VAR isn’t involved with D-Link or Cymphonix, an SMB might be interested in focusing on targeting ads through Wishfi when possible.
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I have been waiting a long time for a technology like this, it can target my clients at different locations and Hotspots, however Dlink seems to be thinking BIG on this product. ie. ISP’s, Corporate offices..etc. They do carry a smaller unit but sadly it’s not cost effective, as an integrator I can’t slam one of these units at my clients and expect them to pony up the cash, at least not yet at the current prices. Realizing that they are mostly the first guys doing this( frontporch has a more hardware intensive platform called porchlight) but I think what we need to see is this technology rewritten for the x86 servers and in open source. I should add that Dlink is wanting a yearly license for all Wishfi products….that’s just silly. Any idea where I can find some GNU programmers that will take on this project, hehe.
Cheers!
Cory: Please let The VAR Guy know if you ever pursue the project you mentioned… -TVG