You may remember earlier in June, Lenovo launched a design blog to highlight some of their inspiration in building and designing their computers. Next up, Lenovo has launched a corporate blog to give partners and customers a deeper look inside the company. Here’s the update.
Of course, corporate blogs aren’t a new concept. Cisco Systems, Dell, Oracle and Microsoft have had channel-centric blogs for quite some time. But in recent months, many of those blogs have evolved to feature more and more video.
Lenovo seems to be pursuing a similar strategy. The new corporate blog has a whopping total of 3 blog posts, the most recent detailing the original IBM personal computer. It’s almost sad, as the YouTube video details a very non-functional machine that boots up but is missing the DOS software along with a broken keyboard. The reason for the video?
An Italian documentary crew was in the area to interview Dave Bradley, a former IBM employee, who worked on the original PC back in 1981.
In a second video, Bradley details all the features that the original IBM PC had…very slowly.
But the first blog post details the real reason for the blog.
We’re starting this blog to share more of what goes on behind the scenes in developing our products. We’ll be talking about some general news items and announcements from time to time, and occasionally, our teams will offer their perspective for ways to use your PC better. You’ll be hearing from a diverse group across our different business units – each sharing some of the topics and insights that are near and dear to them.
In a way, Lenovo is trying to create an open dialogue between its users and the creators, something that nearly everyone has been trying to do lately. There’s hardly a corporate company without a blogging website. So what’s the deal, then? Is “The Lenovo Files” just something too little too late?
This blogger thinks that Lenovo’s sudden blog-sprouting is in effort to stay more relevant and ‘cool’ than traditional corporate blogs have offered, and in a way, that’s good.
In a sense, Lenovo wants to put a face to some of the names and products that are released. For instance, what face is more recognizable than Steve Jobs’ and his iPhone? Likewise, blog post #2 features Ming Xie, worldwide product manager for the ThinkStation C20/C20x workstations, who details how Lenovo shrunk the machine.
So set a bookmark to “The Lenovo Files” and we’ll see what happens.
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