It’s chilly in Hunstville, Ala. But the ADTRAN Connect conference heated up quickly with an opening presentation from Gary Bolton, VP of global marketing, who talked about the company’s positioning around so-called “inflection points” — game-changing key points in the industry.

Since you know The VAR Guy doesn’t play by the rules, here’s the quick and dirty low-down on the inflection points without the lengthy rhetoric:

Inflection Point 1: Broadband – The insatiable desire for more bandwidth is constantly being met, and because of that, it has fueled the ongoing “global presence” ability — otherwise known as always being on and connected. Broadband stimulus initiatives in the United States have built out infrastructure and 80 percent of U.S. businesses use the Internet for strategic purposes. ADTRAN boasts it has been there with the right tools for the job, and Bolton offered up numbers showing ADTRAN is the leader in IP business gateways and No. 2 in branch-office routers for small to midsized businesses.

Inflection Point 2: Mobility - More of the same when speaking about broadband. Bolton noted that “wireless is a wireline” at some point, and carriers are constantly looking to stay ahead of the game as “mobility in IP” goes deep for rich media and web content and HD-quality thin-client availability. Again, ADTRAN’s ability to provide a stable infrastructure backbone to carry those increasing mobile web demands has propelled the company.

Inflection Point 3: Cloud Services - There it is, the buzzword of the moment. Bolton — and ADTRAN in general — had little to say about the cloud. It isn’t that the company doesn’t see the value in it — it does. ADTRAN’s sentiment is the cloud will be good and ready when it is good and ready. And when that happens, ADTRAN’s hardware ability to blend both private networks and public infrastructures will naturally facilitate sales. ADTRAN’s plan of attack: internetworking within the customer premise coupled with building “mini-cloud services” in-house (with unified communications, of course).

Tying together these inflection points was Bolton’s assertion that more bandwidth eventually leads to — plainly — more everything. In turn, ADTRAN will be continuing to “enable partners to reach out and touch end users” with the solution they need.

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