The VAR Guy

The following blog entry is a theory — rather than fact — from The VAR Guy. Based on some recent business moves at Dell, The VAR Guy thinks he knows where Michael next needs to spend Dell’s acquisition dollars. Ultimately, the king of direct sales will need to offer face-to-face support to small and mid-size businesses (SMBs). Here’s how The VAR Guy expects that strategy to play out — along with at least two potential acquisition targets for Dell.

The VAR Guy has spent the past two days at CompTIA’s SMB Summit in Bonita Springs, Florida. When he wasn’t busy lounging by the pool and sipping cocktails, he did overhear some rather interesting attendee debates and discussions. Here are seven key trends for VARs to keep in mind as they attempt to maximize their SMB profits.