The VAR Guy

Forget viral marketing. It’s time for some guerrilla marketing at Dell. Sure, the company’s Direct2Dell and IdeaStorm Web sites generate considerable online chatter. But Dell’s feet on the street are also making noise. A case in point: Dell rolled out a “Partners Wanted” advertising campaign at HP’s big partner conference in Las Vegas last week. Now, Dell Chief Marketing Officer Mark Jarvis (pictured) is joining the fun.