Marketing
Let’s face it: Many solutions providers and managed service providers don’t know how to market and promote their businesses. But don’t worry. The VAR Guy’s Guides can show you how to raise the visibility of your business using Web 2.0 technologies, e-newsletters, online video, and other low-cost efforts. To read The VAR Guy’s Guides, simply register for our Resource Center. Once you register, you’ll be able to download numerous guides that help you maximize your business success.
Ouch. Painful headline. But The VAR Guy is growing tired of social media “experts” trying to make a buck off of small businesses that are desperate to bolster their online identities. So, how can you tell a true social media expert from a pretender? Here are seven clues.
Sure, hardware and software companies have built numerous portals for their channel partners. Some are big hits. Others are ugly misses. But here’s a twist: Laurus Technologies, a Certified Dell Partner in Itasca, Ill., has built a rather intriguing portal that could bolster customer loyalty. Here are the details.
The Oracle vs. SAP battle has spilled over into social media, where the two software giants are taking decidedly different approaches to engaging channel partners. Here’s a look at each strategy and key milestones so far.
Wireless mobile giant Motorola has launched their PartnerEmpower Channel Program. Officially, the
I know what you’re thinking: “Am I reading The VAR Guy or some other tabloid blog?” But let’s face it; no matter what business you’re in, you’re interested in Apple’s business, even if it’s just an ancillary glance. Friday, March 5th came and with it was the announcement that the iPad would be available April 3rd. It kind of slipped under our radar. What didn’t, however, was the fact the iPad is coming a little late. Oh, and Steve Jobs was at the Oscars…
Recently, I sat down and had a chat with Zyxel’s Shawn Roger, product marketing manager and Jake Sailana, marcomm manager. The pitch? Have you considered ZyXel for your healthcare needs? Here’s what they want you to know…
ViewSonic, that gaggle of birds that adorns at least one of your monitors, is rolling out a new digital signage reseller and partner program. The goal? Streamlined and easy access to a variety of products and digital signage solutions. Here’s the quick rundown.
Attention all those holding stock with Apple Inc., don’t expect any sort of dividend or buyback. Steve Jobs doesn’t plan on it. All the cash Apple has is staying in the bank, and that’s final. Is that a smart idea for Apple? For Jobs’ persona? Here’s the deal…
Cisco TelePresence: It’s nifty technology, but not everyone can afford it. But that’s where Starwood Hotels and Resorts steps in. They’ve unveiled their first in-hotel Cisco TelePresence meeting suites. That means they’re ‘public’ to the extent that you’d like to rent one. The flagship hotels? The W Chicago City Center in Illinois and the Sheraton on the Park in Sydney, Australia. But more are coming, and soon. Here’s the scoop about the new plan and partnerships…
Astaro, the Unified Threat Management company we’ve come to know over the past few months, is looking to beef up it’s channel strategy. For 2010 Astaro is looking is to implement some new growth strategies and they’re feeling pretty optimistic. Here’s the run down…
Let’s be honest, here. The VAR Guy and friends mainly focus on VARs and MSPs in the traditional IT industry. But there are some hidden opportunities in the Automatic Data Collection (ADC) industry. That’s the message from Intermec’s Scott Anderson, global channels manager and Jim McDonnell, senior VP of global sales. Here’s what they had to say.
Here’s an interesting item that just hit our inbox: The Cisco Marketplace — an independently run site, has launched to focus on the sale of new, used and refurbished Cisco equipment. To reiterate: The site is neither owned nor operated by Cisco. But we’re intrigued. VARs and companies alike looking to potential save a few bucks might want to read on…
