Let’s face it: Many solutions providers and managed service providers don’t know how to market and promote their businesses. But don’t worry. The VAR Guy’s Guides can show you how to raise the visibility of your business using Web 2.0 technologies, e-newsletters, online video, and other low-cost efforts. To read The VAR Guy’s Guides, simply register for our Resource Center. Once you register, you’ll be able to download numerous guides that help you maximize your business success.
I’ve watched SAS Institute quite a bit the past two years. First, as the company built a channel program for its business intelligence software. And more recently, during a road show on business analytics. Instead of pitching products, SAS has been evangelizing customer outcomes. It’s a strategy worth noting. Here’s why.
More >How can you use a blog to generate new business opportunities and keep your clients informed? Here are four great tips to ensure your blog attracts the right clients to your business.
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So, you’re a Cisco Systems partner hunting for new revenue. Where should you look first: Unified communications? Maybe. Evangelizing 802.11n WiFi deployments? Perhaps. The wiser move, however, may involve a key handshake. Here are the details.
Want to tell the media about your company? You need an effective pitch letter that’s short, sweet and ready for email. Check out this recent pitch letter from JPR Communications, describing ProStor Systems’ growing channel program. Your PR efforts should follow JPR’s lead.
More >The VAR Guy is impressed. The big Cisco Partner Summit in Hawaii is still a week away, yet coverage about the event is popping up across old and new media. How did that happen? Given Cisco’s size, it’s relatively easy for the company to generate coverage. But let’s give Cisco some credit: The company understands traditional and new media, and journalism deadline cycles. He’s how Cisco works the system.
More >Just like have the wrong employees on your team, the wrong clients can hurt your business and create a lifestyle you don’t enjoy. So, how can you attract the clients you want, avoid nightmare customers, and have a fulfilling and satisfying business life? Here are seven tips to get you started.
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The VAR Guy is reading all press releases and news coverage extra carefully today. Quite a few of them contain April Fools’ Day pranks. Some of them are quite witty, but in the Web 2.0 world, it’s dangerous to send false or misleading messages out to your readers. Here’s why.
One of The VAR Guy’s favorite web sites is IdeaStorm, a Dell-run forum where readers share business and technology ideas, vote for their favorite reader concepts, and interact with Dell. IdeaStorm has been a huge hit with Dell customers and critics alike. Now, Dell may build a similar site for partners, solutions providers and managed service providers, The VAR Guy has learned.
Healthy competition is good for technology companies — and good for their customers. But The VAR Guy is starting to wonder if Dell is too obsessed with Hewlett-Packard. Let him explain.
More >VoiceCon kicks off March 17 in Orlando. But tech vendors are getting a jump on the event with unified communications announcements this week. Here are seven unified communication trends that will emerge at the show, The VAR Guy predicts.
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