Sales
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The Super Bowl is nearly here — but The VAR Guy can’t say much about The Big Game since some of our blog team members are lifelong New England Patriots fans. And other bloggers here are far wiser New York Giants fans. (Guess which camp the always-wise VAR Guy belongs to?) While you’re weighing the answer to that question, here are the nine most read technology news and channel partner stories from our blog network — The VAR Guy,
Despite the challenging U.S. economy,
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So you bought a list of leads in your target market. You may be tempted to simply begin calling those leads and trying to sell your products. Not so fast; there are many ways VARs can nurture those leads, improving your chance of obtaining a successful closure. To get started, I’ve got five tactics to help you weed out the uninterested leads while allocating resources to the good ones — thus preventing your sales force from wasting time.
Join our next Webcast (this Wednesday, November 2, at 2:00 p.m. eastern) to learn how to adjust your to adjust your service level agreements (SLAs) for managed and cloud services. We’ll
As salespeople, we often push products and services that we feel are best in class or are the latest and greatest. In most cases this works very well, but sometimes we don’t completely resolve the customer’s pain points as well as we could have. Instead of trying to sell, we need to focus on helping our customers buy. To accomplish this, it’s important to take a few extra steps and deliver the right solutions that help our customers grow their business and be successful.

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