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	<title>The VAR Guy &#187; Podcasts</title>
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	<description>What's Next In the IT Channel</description>
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		<copyright>Copyright &amp;#xA9; 2010 The VAR Guy </copyright>
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		<itunes:summary>What's Next In the IT Channel</itunes:summary>
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			<title>The VAR Guy</title>
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		<title>Podcast: VARs Earn Recurring Revenue as Certified ISMOs</title>
		<link>http://www.thevarguy.com/2010/02/22/podcast-earn-recurring-revenue-as-a-certified-ismo/</link>
		<comments>http://www.thevarguy.com/2010/02/22/podcast-earn-recurring-revenue-as-a-certified-ismo/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 13:00:33 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Angela Vines]]></category>
		<category><![CDATA[Field Support]]></category>
		<category><![CDATA[Help Desk]]></category>
		<category><![CDATA[Independent Service and Maintenance Organization]]></category>
		<category><![CDATA[ISMO]]></category>
		<category><![CDATA[Maintenance Contracts]]></category>
		<category><![CDATA[Master ISMO]]></category>
		<category><![CDATA[ServiceKey]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=8537</guid>
		<description><![CDATA[<img class="alignnone size-full wp-image-8542" title="ServiceKey Angela Vines" src="http://www.thevarguy.com/wp-content/uploads/2010/02/ServiceKey-Angela-Vines.jpg" alt="ServiceKey Angela Vines" width="86" height="110" align="right" />A so-called Master ISMO (independent service and maintenance organization) can help VARs generate recurring revenue from a range of opportunities. But what are those revenue opportunities? And how can solutions providers become certified ISMOs? In this podcast, ServiceKey VP and co-owner Angela Vines (pictured) provides some timely answers and clear advice to solutions providers.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8542" title="ServiceKey Angela Vines" src="http://www.thevarguy.com/wp-content/uploads/2010/02/ServiceKey-Angela-Vines.jpg" alt="ServiceKey Angela Vines" width="86" height="110" align="right" />A so-called Master ISMO (independent service and maintenance organization) can help VARs generate recurring revenue from a range of opportunities. But what are those revenue opportunities? And how can solutions providers become certified ISMOs? In this podcast, ServiceKey VP and co-owner Angela Vines (pictured) provides some timely answers and clear advice to solutions providers.</p>
<p>Our conversation covers:</p>
<ul>
<li>0:00 Introduction to ServiceKey: What does a Master ISMO (independent service and maintenance organization) do?</li>
<li>0:35 A closer look: What is a master ISMO? Providing turn-key services for VARs to deliver to end-customers. Services can include maintenance, field support, help desk, hosted monitoring and integrated services.</li>
<li>1:32 How is a master ISMO different from a traditional third-party maintenance provider?<br />
2:30 What benefits does a master ISMO provide to the VAR and channel community?</li>
<li>4:07 What steps do VARs have to take to profit from a Master ISMO engagement?</li>
<li>4:55 How can VARs become certified ISMOs?</li>
<li>6:15 Background on ServiceKey and its role as a master ISMO.</li>
<li>7:28 Conclusion</li>
</ul>
<p>For more information, check in directly with <a href="http://www.servicekeytss.com/" target="_blank">ServiceKey</a>.</p>
<p><strong>NOTE</strong>: This podcast is sponsored by ServiceKey.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2010/02/08/9-billion-cisco-opportunity-seize-your-fair-share/" title="$9 Billion Cisco Opportunity: Seize Your Fair Share">$9 Billion Cisco Opportunity: Seize Your Fair Share</a></li><li><a href="http://www.thevarguy.com/2010/01/08/read-the-fine-print-ismo-is-a-smarter-choice/" title="Read the Fine Print: ISMO Is a Smarter Choice">Read the Fine Print: ISMO Is a Smarter Choice</a></li><li><a href="http://www.thevarguy.com/2010/03/15/5-ways-to-profit-from-data-center-growth/" title="5 Ways to Profit From Data Center Growth">5 Ways to Profit From Data Center Growth</a></li><li><a href="http://www.thevarguy.com/2010/02/26/six-channel-partner-blog-entries-the-var-guy-didnt-write-feb-26/" title="Six Channel Partner Blog Entries The VAR Guy Didn&#8217;t Write: Feb. 26">Six Channel Partner Blog Entries The VAR Guy Didn&#8217;t Write: Feb. 26</a></li><li><a href="http://www.thevarguy.com/2009/12/03/servicekey-vendor-neutral-maintenance/" title="ServiceKey: Vendor-Neutral Maintenance">ServiceKey: Vendor-Neutral Maintenance</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2010/02/22/podcast-earn-recurring-revenue-as-a-certified-ismo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2010/02/021020_servicekey.mp3" length="1" type="audio/mpeg"/>
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>A so-called Master ISMO (independent service and maintenance organization) can help VARs generate recurring revenue from a range of opportunities. But what are those revenue ...</itunes:subtitle>
		<itunes:summary>A so-called Master ISMO (independent service and maintenance organization) can help VARs generate recurring revenue from a range of opportunities. But what are those revenue opportunities? And how can solutions providers become certified ISMOs? In this podcast, ServiceKey VP and co-owner Angela Vines (pictured) provides some timely answers and clear advice to solutions providers.

Our conversation covers:

	0:00 Introduction to ServiceKey: What does a Master ISMO (independent service and maintenance organization) do?
	0:35 A closer look: What is a master ISMO? Providing turn-key services for VARs to deliver to end-customers. Services can include maintenance, field support, help desk, hosted monitoring and integrated services.
	1:32 How is a master ISMO different from a traditional third-party maintenance provider?
2:30 What benefits does a master ISMO provide to the VAR and channel community?
	4:07 What steps do VARs have to take to profit from a Master ISMO engagement?
	4:55 How can VARs become certified ISMOs?
	6:15 Background on ServiceKey and its role as a master ISMO.
	7:28 Conclusion

For more information, check in directly with ServiceKey.

NOTE: This podcast is sponsored by ServiceKey.</itunes:summary>
		<itunes:keywords>Managed,Services,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Tech Data&#8217;s Open Source Strategy: A Closer Look</title>
		<link>http://www.thevarguy.com/2009/12/21/tech-datas-open-source-strategy-a-closer-look/</link>
		<comments>http://www.thevarguy.com/2009/12/21/tech-datas-open-source-strategy-a-closer-look/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 23:43:38 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Novell]]></category>
		<category><![CDATA[Open Source Channel Alliance]]></category>
		<category><![CDATA[Red Hat]]></category>
		<category><![CDATA[Synnex]]></category>
		<category><![CDATA[Tech Data Open Tech]]></category>
		<category><![CDATA[Tech Data Stacy Nethercoat]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=6682</guid>
		<description><![CDATA[It has been roughly a month since Tech Data launched Open Tech -- an open source channel partner initiative. Why is the big distributor interested in the open source market? And how is Open Tech performing so far? I caught up with Tech Data VP Stacy Nethercoat for answers.]]></description>
			<content:encoded><![CDATA[<p>It has been roughly a month since Tech Data launched Open Tech &#8212; an open source channel partner initiative. Why is the big distributor interested in the open source market? And how is Open Tech performing so far? I caught up with Tech Data VP Stacy Nethercoat for answers.</p>
<p>During a podcast conversation (see link below), Nethercoat conceded that some portions of the open source IT channel are still under development. But she pointed to mature relationships with Novell and Red Hat, and emerging opportunities involving open source ISVs (independent software vendors).</p>
<p>Nethercoat declined to compare and contrast <a href="http://www.thevarguy.com/2009/11/16/open-source-distribution-ready-to-roll/" target="_blank">Open Tech</a> to the <a href="http://opensourcechannelalliance.com/" target="_blank">Open Source Channel Alliance</a>, a partner initiative initially launched by Synnex and Red Hat. However, Nethercoat described why she thinks Open Tech is a unique market initiative.</p>
<h3>Podcast Pacing</h3>
<p>The podcast conversation covered&#8230;</p>
<p>0:00: Introduction<br />
0:30: Tech Data Open Tech &#8212; what exactly is it?<br />
0:53: Tech Data&#8217;s longstanding relationships with Novell and Red Hat<br />
1:26: How does Open Tech potentially benefit Tech Data&#8217;s channel partners?<br />
2:15: How can partners begin to engage with Open Tech?<br />
2:40: Is the Open Tech program open to solutions providers that haven&#8217;t worked with Tech Data?<br />
3:11: Are there enough VARs who are familiar with Open Source ERP, CRM and similar options?<br />
4:10: How does Tech Data Open Tech compare to the Open Source Channel Alliance?<br />
4:40: Will Open Tech include face to face and online communities?<br />
5:13: Contact info for Tech Data Open Tech<br />
5:30: Wrap Up</p>
<h3>Beyond Linux</h3>
<p>No doubt, many VARs have already mastered basic Linux and virtualization opportunities. But from what I&#8217;m hearing, it sounds like the real market need involves solutions providers who are willing to embrace open source ERP, CRM, groupware and the like.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2010/03/09/sugarcrm-strengthens-channel-partner-program/" title="SugarCRM Strengthens Channel Partner Program">SugarCRM Strengthens Channel Partner Program</a></li><li><a href="http://www.thevarguy.com/2010/03/15/alfresco-continues-open-source-partner-momentum/" title="Alfresco Continues Open Source Partner Momentum">Alfresco Continues Open Source Partner Momentum</a></li><li><a href="http://www.thevarguy.com/2010/02/02/tech-data-expands-open-source-partner-program/" title="Tech Data Expands Open Source Partner Program">Tech Data Expands Open Source Partner Program</a></li><li><a href="http://www.thevarguy.com/2010/01/06/jaspersoft-ceo-targeting-50-percent-growth-in-2010/" title="Jaspersoft CEO: Targeting 50% Growth in 2010">Jaspersoft CEO: Targeting 50% Growth in 2010</a></li><li><a href="http://www.thevarguy.com/2009/11/16/open-source-distribution-ready-to-roll/" title="Open Source Distribution: Ready to Roll?">Open Source Distribution: Ready to Roll?</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/12/21/tech-datas-open-source-strategy-a-closer-look/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/12/122109_podcast_techdata.mp3" length="2859385" type="audio/mpeg"/>
<itunes:duration>5:57</itunes:duration>
		<itunes:subtitle>It has been roughly a month since Tech Data launched Open Tech -- an open source channel partner initiative. Why is the big distributor interested ...</itunes:subtitle>
		<itunes:summary>It has been roughly a month since Tech Data launched Open Tech -- an open source channel partner initiative. Why is the big distributor interested in the open source market? And how is Open Tech performing so far? I caught up with Tech Data VP Stacy Nethercoat for answers.

During a podcast conversation (see link below), Nethercoat conceded that some portions of the open source IT channel are still under development. But she pointed to mature relationships with Novell and Red Hat, and emerging opportunities involving open source ISVs (independent software vendors).

Nethercoat declined to compare and contrast Open Tech to the Open Source Channel Alliance, a partner initiative initially launched by Synnex and Red Hat. However, Nethercoat described why she thinks Open Tech is a unique market initiative.
Podcast Pacing
The podcast conversation covered...

0:00: Introduction
0:30: Tech Data Open Tech -- what exactly is it?
0:53: Tech Data's longstanding relationships with Novell and Red Hat
1:26: How does Open Tech potentially benefit Tech Data's channel partners?
2:15: How can partners begin to engage with Open Tech?
2:40: Is the Open Tech program open to solutions providers that haven't worked with Tech Data?
3:11: Are there enough VARs who are familiar with Open Source ERP, CRM and similar options?
4:10: How does Tech Data Open Tech compare to the Open Source Channel Alliance?
4:40: Will Open Tech include face to face and online communities?
5:13: Contact info for Tech Data Open Tech
5:30: Wrap Up
Beyond Linux
No doubt, many VARs have already mastered basic Linux and virtualization opportunities. But from what I'm hearing, it sounds like the real market need involves solutions providers who are willing to embrace open source ERP, CRM, groupware and the like.</itunes:summary>
		<itunes:keywords>Open,Source,,Partner,Programs,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Security: Seven Up-sell Opportunities for VARs</title>
		<link>http://www.thevarguy.com/2009/12/07/security-seven-up-sell-opportunities-for-vars/</link>
		<comments>http://www.thevarguy.com/2009/12/07/security-seven-up-sell-opportunities-for-vars/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:00:19 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Application Security]]></category>
		<category><![CDATA[Security Partner Programs]]></category>
		<category><![CDATA[Security Sales Strategies]]></category>
		<category><![CDATA[SharePoint Security]]></category>
		<category><![CDATA[Small Business Security]]></category>
		<category><![CDATA[The VAR Guy Live]]></category>
		<category><![CDATA[Trend Micro Anti-Virus]]></category>
		<category><![CDATA[Trend Micro Worry-Free Remote Manager]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=6383</guid>
		<description><![CDATA[Most VARs have already cashed in on security basics like anti-virus software. So what hidden up-sell opportunities can VARs still uncover? Trend Micro's T.J. Alldridge offers seven up-sell security tips for VARs and managed service providers in this podcast. Here's a look at the minute-by-minute conversation:]]></description>
			<content:encoded><![CDATA[<p>Most VARs have already cashed in on security basics like anti-virus software. So what hidden up-sell opportunities can VARs still uncover? Trend Micro&#8217;s T.J. Alldridge offers seven up-sell security tips for VARs and managed service providers in this podcast. Here&#8217;s a look at the minute-by-minute conversation:</p>
<p>0:00: Welcome and overview<br />
0:30: Tip one &#8211; moving customers from standard to advanced features<br />
1:22: Tip two &#8212; advice for securing customers&#8217; email systems<br />
2:10: Tip three &#8212; some basic hosted email approaches<br />
2:25: Tip three &#8212; understanding licensing options and user interfaces<br />
2:50: Tip four &#8212; Can solutions providers finally profit from encryption?<br />
3:50: Encryption options from end-customers<br />
4:30: Identity-based Encryption vs. PKI<br />
5:00: Is encryption only for large enterprises?<br />
5:55: Tip five &#8212; Application-level security for SharePoint and other servers<br />
8:10: Tip six &#8212; A single security dashboard for all customer system management<br />
9:10: Tip seven &#8212; How to sell extended-term contracts<br />
10:45: How to find more information about Trend Micro&#8217;s partner program<br />
11:20: Finding The VAR Guy and MSPmentor online<br />
11:45: Conclusion</p>
<p>Trend Micro sponsored this podcast.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2010/01/28/fastchat-video-sophos-channel-chief-chris-doggett/" title="FastChat Video: Sophos Channel Chief Chris Doggett">FastChat Video: Sophos Channel Chief Chris Doggett</a></li><li><a href="http://www.thevarguy.com/2009/12/07/join-the-var-guy-dec-16/" title="Join The VAR Guy Dec. 16">Join The VAR Guy Dec. 16</a></li><li><a href="http://www.thevarguy.com/2009/12/01/how-to-secure-small-business-server-for-fun-and-profit/" title="How to Secure Small Business Server (For Fun and Profit)">How to Secure Small Business Server (For Fun and Profit)</a></li><li><a href="http://www.thevarguy.com/2009/10/02/podcast-securing-microsoft-sharepoint-for-a-profit/" title="Podcast: Securing Microsoft SharePoint (for a Profit)">Podcast: Securing Microsoft SharePoint (for a Profit)</a></li><li><a href="http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/" title="Podcast: Trend Micro&#8217;s Worry-Free Business Security Strategy">Podcast: Trend Micro&#8217;s Worry-Free Business Security Strategy</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/12/07/security-seven-up-sell-opportunities-for-vars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/12/podcast_120309_trendmicro.mp3" length="5644874" type="audio/mpeg"/>
<itunes:duration>11:45</itunes:duration>
		<itunes:subtitle>Most VARs have already cashed in on security basics like anti-virus software. So what hidden up-sell opportunities can VARs still uncover? Trend Micro's T.J. Alldridge ...</itunes:subtitle>
		<itunes:summary>Most VARs have already cashed in on security basics like anti-virus software. So what hidden up-sell opportunities can VARs still uncover? Trend Micro's T.J. Alldridge offers seven up-sell security tips for VARs and managed service providers in this podcast. Here's a look at the minute-by-minute conversation:

0:00: Welcome and overview
0:30: Tip one - moving customers from standard to advanced features
1:22: Tip two -- advice for securing customers' email systems
2:10: Tip three -- some basic hosted email approaches
2:25: Tip three -- understanding licensing options and user interfaces
2:50: Tip four -- Can solutions providers finally profit from encryption?
3:50: Encryption options from end-customers
4:30: Identity-based Encryption vs. PKI
5:00: Is encryption only for large enterprises?
5:55: Tip five -- Application-level security for SharePoint and other servers
8:10: Tip six -- A single security dashboard for all customer system management
9:10: Tip seven -- How to sell extended-term contracts
10:45: How to find more information about Trend Micro's partner program
11:20: Finding The VAR Guy and MSPmentor online
11:45: Conclusion

Trend Micro sponsored this podcast.</itunes:summary>
		<itunes:keywords>Partner,Programs,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Securing Microsoft SharePoint (for a Profit)</title>
		<link>http://www.thevarguy.com/2009/10/02/podcast-securing-microsoft-sharepoint-for-a-profit/</link>
		<comments>http://www.thevarguy.com/2009/10/02/podcast-securing-microsoft-sharepoint-for-a-profit/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 11:00:37 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Channel Chiefs]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SaaS and Cloud Computing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Computer Security]]></category>
		<category><![CDATA[Managed Security Services]]></category>
		<category><![CDATA[Microsoft SharePoint]]></category>
		<category><![CDATA[Security Assessment]]></category>
		<category><![CDATA[SharePoint Hacked]]></category>
		<category><![CDATA[SharePoint Information Leakage]]></category>
		<category><![CDATA[SharePoint Malware]]></category>
		<category><![CDATA[SharePoint Security]]></category>
		<category><![CDATA[Sophos Channel Chief]]></category>
		<category><![CDATA[Sophos Chris Doggett]]></category>
		<category><![CDATA[Sophos Partner Program]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=5055</guid>
		<description><![CDATA[<img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="90" height="90" align="left" />Microsoft generates more than $1 billion in annual SharePoint sales. VARs are cashing in on SharePoint as well. But hackers increasingly target and attack SharePoint systems. In this podcast, Sophos Global Channel Programs Director Chris Doggett describes the security risks facing SharePoint, and some natural steps channel partners can take to protect their customers. Plus, Doggett describes how to monetize your SharePoint security practice.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="90" height="90" align="left" />Microsoft generates more than $1 billion in annual SharePoint sales. VARs are cashing in on SharePoint as well. But hackers increasingly target and attack SharePoint systems. In this podcast, Sophos Global Channel Programs Director Chris Doggett describes the security risks facing SharePoint, and some natural steps channel partners can take to protect their customers. Plus, Doggett describes how to monetize your SharePoint security practice.</p>
<p>The podcast covers:</p>
<p>0:00 Introduction<br />
0:40 SharePoint market size and security issues<br />
1:00 Why hackers target SharePoint<br />
1:43: Known SharePoint vulnerabilities<br />
2:15: Targeting documents, launching malware<br />
3:07: Hijacking risks<br />
3:30: How VARs can assess customer risks<br />
6:00: How VARs can sell SharePoint security<br />
7:50: Recurring service revenue opportunities<br />
8:30: SharePoint and corporate compliance/regulatory requirements<br />
9:05: Performing ongoing security assessments<br />
10:25: Sales tools and first steps for engaging customers<br />
12:23: Online resources, organizations and research that can help you<br />
13:15: Sophos&#8217; security solutions for SharePoint<br />
13:35: Three main points for channel partners<br />
16:55: Do VARs need to get certified to sell SharePoint security solutions?<br />
18:31: How to learn more and potentially partner with Sophos<br />
19:56: Conclusion</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/08/10/malware-turning-a-problem-into-a-high-value-solution/" title="Malware: Turning a Problem into a High-Value Solution">Malware: Turning a Problem into a High-Value Solution</a></li><li><a href="http://www.thevarguy.com/2010/03/09/rackspace-relaunches-hosted-application-partner-program/" title="Rackspace Relaunches Hosted Application Partner Program">Rackspace Relaunches Hosted Application Partner Program</a></li><li><a href="http://www.thevarguy.com/2010/03/08/westcon-lets-resellers-test-hosted-solutions/" title="Westcon Lets Resellers Test Hosted Solutions">Westcon Lets Resellers Test Hosted Solutions</a></li><li><a href="http://www.thevarguy.com/2010/02/18/alteva-unifying-hosted-microsoft-services-with-voip/" title="Alteva: Unifying Hosted Microsoft Services with VoIP">Alteva: Unifying Hosted Microsoft Services with VoIP</a></li><li><a href="http://www.thevarguy.com/2010/02/05/sharepoint-big-conference-big-competition/" title="SharePoint: Big Conference, Big Competition">SharePoint: Big Conference, Big Competition</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/10/02/podcast-securing-microsoft-sharepoint-for-a-profit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/10/100109_sophos.mp3" length="957912" type="audio/mpeg"/>
<itunes:duration>19:57</itunes:duration>
		<itunes:subtitle>Microsoft generates more than $1 billion in annual SharePoint sales. VARs are cashing in on SharePoint as well. But hackers increasingly target and attack SharePoint ...</itunes:subtitle>
		<itunes:summary>Microsoft generates more than $1 billion in annual SharePoint sales. VARs are cashing in on SharePoint as well. But hackers increasingly target and attack SharePoint systems. In this podcast, Sophos Global Channel Programs Director Chris Doggett describes the security risks facing SharePoint, and some natural steps channel partners can take to protect their customers. Plus, Doggett describes how to monetize your SharePoint security practice.

The podcast covers:

0:00 Introduction
0:40 SharePoint market size and security issues
1:00 Why hackers target SharePoint
1:43: Known SharePoint vulnerabilities
2:15: Targeting documents, launching malware
3:07: Hijacking risks
3:30: How VARs can assess customer risks
6:00: How VARs can sell SharePoint security
7:50: Recurring service revenue opportunities
8:30: SharePoint and corporate compliance/regulatory requirements
9:05: Performing ongoing security assessments
10:25: Sales tools and first steps for engaging customers
12:23: Online resources, organizations and research that can help you
13:15: Sophos' security solutions for SharePoint
13:35: Three main points for channel partners
16:55: Do VARs need to get certified to sell SharePoint security solutions?
18:31: How to learn more and potentially partner with Sophos
19:56: Conclusion</itunes:summary>
		<itunes:keywords>Channel,Chiefs,,Events,,Managed,Services,,Microsoft,,Partner,Programs,,Podcasts,,SaaS,and,Cloud,Computing,,Sales</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Worry-Free Recurring Security Revenue Opportunities</title>
		<link>http://www.thevarguy.com/2009/09/16/worry-free-recurring-security-revenue-opportunities/</link>
		<comments>http://www.thevarguy.com/2009/09/16/worry-free-recurring-security-revenue-opportunities/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 13:00:42 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SaaS and Cloud Computing]]></category>
		<category><![CDATA[Anti-Spam]]></category>
		<category><![CDATA[Anti-Virus]]></category>
		<category><![CDATA[Trend Micro]]></category>
		<category><![CDATA[Trend Micro Partner Programs]]></category>
		<category><![CDATA[Trend Micro TJ Alldrive]]></category>
		<category><![CDATA[Worry-Free Business Security]]></category>
		<category><![CDATA[Worry-Free Hosted Security]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=5045</guid>
		<description><![CDATA[<img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="80" height="80" align="left" />Trend Micro's TJ Alldridge describes how solutions providers generate recurring revenue from Worry-Free Business Security Solutions. Here's a chapter-by-chapter look at the podcast...]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="80" height="80" align="left" />Trend Micro&#8217;s TJ Alldridge describes how solutions providers generate recurring revenue from Worry-Free Business Security Solutions. Here&#8217;s a chapter-by-chapter look at the podcast&#8230;</p>
<p>&#8230;The conversation covers:</p>
<p>0:00: Introduction and overview<br />
0:33: How are VARs profiting from Worry-Free Business Security?<br />
0:50: How to manage security from one management console<br />
1:30: XSP partner program opportunities<br />
2:00: How to gain economies of scale from multiple customers<br />
2:50: How to generate a recurring revenue security stream<br />
4:25: Can VARs maintain customer control even when offering hosted solutions?<br />
6:33: How to protect on-premise and hosted applications<br />
7:50: What does Worry-Free Remote Manager do today?<br />
8:50: Integrating with Remote Monitoring and Management (RMM) tools<br />
9:30: How VARs can find more information about Trend Micro&#8217;s channel partner program<br />
10:32: Conclusion</p>
<p>This is the third in a series of security-focused podcasts sponsored by Trend Micro. Here&#8217;s the entire series:</p>
<ul>
<li>Part I: <a href="http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/" target="_self">SaaS Security Opportunities for VARs</a></li>
<li>Part II: <a href="http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/" target="_self">Trend Micro&#8217;s Worry-Free Business Security Strategy</a></li>
<li>Part III: This Podcast</li>
</ul>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2010/02/26/six-channel-partner-blog-entries-the-var-guy-didnt-write-feb-26/" title="Six Channel Partner Blog Entries The VAR Guy Didn&#8217;t Write: Feb. 26">Six Channel Partner Blog Entries The VAR Guy Didn&#8217;t Write: Feb. 26</a></li><li><a href="http://www.thevarguy.com/2010/02/24/lenovo-sophos-thinking-security-together/" title="Lenovo, Sophos: Thinking Security (Together)">Lenovo, Sophos: Thinking Security (Together)</a></li><li><a href="http://www.thevarguy.com/2010/02/12/kaspersky-lab-americas-revenue-tops-100-million/" title="Kaspersky Lab: Americas Revenue Tops $100 Million">Kaspersky Lab: Americas Revenue Tops $100 Million</a></li><li><a href="http://www.thevarguy.com/2010/02/11/trend-micro-rebrands-worry-free-business-security-hosted/" title="Trend Micro Rebrands Worry-Free Business Security Hosted">Trend Micro Rebrands Worry-Free Business Security Hosted</a></li><li><a href="http://www.thevarguy.com/2009/09/23/webcast-six-ways-to-upsell-managed-security-services/" title="Webcast: Six Ways to Upsell Managed Security Services">Webcast: Six Ways to Upsell Managed Security Services</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/09/16/worry-free-recurring-security-revenue-opportunities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/10/091609_trend_podcast3.mp3" length="5064955" type="audio/mpeg"/>
<itunes:duration>10:33</itunes:duration>
		<itunes:subtitle>Trend Micro's TJ Alldridge describes how solutions providers generate recurring revenue from Worry-Free Business Security Solutions. Here's a chapter-by-chapter look at the podcast...

...The conversation covers:

0:00: ...</itunes:subtitle>
		<itunes:summary>Trend Micro's TJ Alldridge describes how solutions providers generate recurring revenue from Worry-Free Business Security Solutions. Here's a chapter-by-chapter look at the podcast...

...The conversation covers:

0:00: Introduction and overview
0:33: How are VARs profiting from Worry-Free Business Security?
0:50: How to manage security from one management console
1:30: XSP partner program opportunities
2:00: How to gain economies of scale from multiple customers
2:50: How to generate a recurring revenue security stream
4:25: Can VARs maintain customer control even when offering hosted solutions?
6:33: How to protect on-premise and hosted applications
7:50: What does Worry-Free Remote Manager do today?
8:50: Integrating with Remote Monitoring and Management (RMM) tools
9:30: How VARs can find more information about Trend Micro's channel partner program
10:32: Conclusion

This is the third in a series of security-focused podcasts sponsored by Trend Micro. Here's the entire series:

	Part I: SaaS Security Opportunities for VARs
	Part II: Trend Micro's Worry-Free Business Security Strategy
	Part III: This Podcast
</itunes:summary>
		<itunes:keywords>Managed,Services,,Podcasts,,SaaS,and,Cloud,Computing</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Lenovo&#8217;s Managed Services Strategy for VARs</title>
		<link>http://www.thevarguy.com/2009/09/08/podcast-lenovos-managed-services-strategy-for-vars/</link>
		<comments>http://www.thevarguy.com/2009/09/08/podcast-lenovos-managed-services-strategy-for-vars/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 12:30:14 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Lenovo Autotask]]></category>
		<category><![CDATA[Lenovo ConnectWise]]></category>
		<category><![CDATA[Lenovo Intel vPro]]></category>
		<category><![CDATA[Lenovo Jay McBain]]></category>
		<category><![CDATA[Lenovo Kaseya]]></category>
		<category><![CDATA[Lenovo Level Platforms]]></category>
		<category><![CDATA[Lenovo Managed Services]]></category>
		<category><![CDATA[Lenovo N-able]]></category>
		<category><![CDATA[Lenovo Partner Program]]></category>
		<category><![CDATA[Lenovo Podcast]]></category>
		<category><![CDATA[Lenovo ThinkVantage]]></category>
		<category><![CDATA[Lenovo Windows 7]]></category>
		<category><![CDATA[Lenovo Zenith Infotech]]></category>
		<category><![CDATA[ThinkPad Autotask]]></category>
		<category><![CDATA[ThinkPad ConnectWise]]></category>
		<category><![CDATA[ThinkPad Kaseya]]></category>
		<category><![CDATA[ThinkPad Level Platforms]]></category>
		<category><![CDATA[ThinkPad N-able]]></category>
		<category><![CDATA[ThinkPad Zenith Infotech]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4706</guid>
		<description><![CDATA[<img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="80" height="80" align="left" />As Lenovo moves from the enterprise into small and midsize businesses, the PC giant has a unique view of the managed services market. Jay McBain, director of SMB at Lenovo, covers the basics of managed services and also provides a deeper dive -- describing how Lenovo's partners can benefit from the MSP trend.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="80" height="80" align="left" />As Lenovo moves from the enterprise into small and midsize businesses, the PC giant has a unique view of the managed services market. Jay McBain, director of SMB at Lenovo, covers the basics of managed services and also provides a deeper dive &#8212; describing how Lenovo&#8217;s partners can benefit from the MSP trend.</p>
<p>Here’s a look at the questions and topics we cover…</p>
<p>0:00: Intro and overview<br />
0:25: Managed services basics for VARs just getting started<br />
1:00: The four components of managed services<br />
2:12: Where does hardware as a service (HaaS) fit in?<br />
2:55: How VARs and MSPs benefit today<br />
4:50: How end-customers benefit<br />
7:20: Lenovo&#8217;s place in the managed services market<br />
8:30: ThinkVantage Technologies: Built-in tools to help VARs and MSPs<br />
10:15: Integrating with PSA (professional services automation) and remote monitoring and management (RMM) tools<br />
11:25: Integrating with Microsoft Windows 7 and Intel vPro<br />
12:05: Which devices belong under the managed services umbrella?<br />
14:35: Getting started with Lenovo&#8217;s partner program<br />
16:05: Conclusion</p>
<p>The Podcast is sponsored by Lenovo.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/09/01/lenovo-integrating-with-managed-services-platforms/" title="Lenovo Integrating With Managed Services Platforms">Lenovo Integrating With Managed Services Platforms</a></li><li><a href="http://www.thevarguy.com/2009/09/17/going-virtual-opens-new-business-opportunities-for-vars/" title="Going Virtual Opens New Business Opportunities for VARs">Going Virtual Opens New Business Opportunities for VARs</a></li><li><a href="http://www.thevarguy.com/2009/02/10/lenovo-preparing-partner-portal-and-managed-services-moves/" title="Lenovo Preparing Partner Portal and Managed Services Moves">Lenovo Preparing Partner Portal and Managed Services Moves</a></li><li><a href="http://www.thevarguy.com/2010/01/20/do-pc-makers-understand-managed-services/" title="Do PC Makers Understand Managed Services?">Do PC Makers Understand Managed Services?</a></li><li><a href="http://www.thevarguy.com/2009/10/20/lenovos-offer-4000-free-copies-of-windows-7/" title="Lenovo&#8217;s Offer: 4,000 Free Copies of Windows 7">Lenovo&#8217;s Offer: 4,000 Free Copies of Windows 7</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/09/08/podcast-lenovos-managed-services-strategy-for-vars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/09/090809_lenovo.mp3" length="7731953" type="audio/mpeg"/>
<itunes:duration>16:06</itunes:duration>
		<itunes:subtitle>As Lenovo moves from the enterprise into small and midsize businesses, the PC giant has a unique view of the managed services market. Jay McBain, ...</itunes:subtitle>
		<itunes:summary>As Lenovo moves from the enterprise into small and midsize businesses, the PC giant has a unique view of the managed services market. Jay McBain, director of SMB at Lenovo, covers the basics of managed services and also provides a deeper dive -- describing how Lenovo's partners can benefit from the MSP trend.

Herersquo;s a look at the questions and topics we coverhellip;

0:00: Intro and overview
0:25: Managed services basics for VARs just getting started
1:00: The four components of managed services
2:12: Where does hardware as a service (HaaS) fit in?
2:55: How VARs and MSPs benefit today
4:50: How end-customers benefit
7:20: Lenovo's place in the managed services market
8:30: ThinkVantage Technologies: Built-in tools to help VARs and MSPs
10:15: Integrating with PSA (professional services automation) and remote monitoring and management (RMM) tools
11:25: Integrating with Microsoft Windows 7 and Intel vPro
12:05: Which devices belong under the managed services umbrella?
14:35: Getting started with Lenovo's partner program
16:05: Conclusion

The Podcast is sponsored by Lenovo.</itunes:summary>
		<itunes:keywords>Managed,Services,,Mobile,,Partner,Programs,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Trend Micro&#8217;s Worry-Free Business Security Strategy</title>
		<link>http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/</link>
		<comments>http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 03:25:28 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SaaS and Cloud Computing]]></category>
		<category><![CDATA[Trend Micro Small Business Security]]></category>
		<category><![CDATA[Trend Micro TJ Alldridge]]></category>
		<category><![CDATA[Trend Micro Worry-Free Business Security]]></category>
		<category><![CDATA[Trend Micro Worry-Free Remote Manager]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4649</guid>
		<description><![CDATA[<img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="65" height="65" align="left" />This is Podcast No. 2 in a three-part series featuring Trend Micro's TJ Alldridge. In this conversation, we explore the latest IT security threats facing small businesses, hosted and hybrid security solutions, recurring revenue opportunities, a single dashboard for complete security management, and practical strategies for solutions providers.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="65" height="65" align="left" />This is Podcast No. 2 in a three-part series featuring Trend Micro&#8217;s TJ Alldridge. In this conversation, we explore the latest IT security threats facing small businesses, hosted and hybrid security solutions, recurring revenue opportunities, a single dashboard for complete security management, and practical strategies for solutions providers.</p>
<p>Here&#8217;s a look at the questions and topics we cover&#8230;</p>
<p>0:00: Intro and overview<br />
0:44: The latest IT security threats facing small businesses<br />
2:05: Trend Micro Worry-Free Business Security &#8211; what makes it unique?<br />
2:45: How Trend Micro segments the small business security market<br />
3:39: Beyond destkops and notebooks: Protecting servers<br />
4:14: Anti-spam and Anti-virus: How they can work together<br />
4:35: A single console for managing all customers<br />
5:10: Hybrid approaches &#8212; on-premise and hosted security working together<br />
5:55: Channel partner opportunities<br />
6:27: Managing all customers in a single dashboard<br />
6:48: Additional opportunities for partners<br />
8:34: Finding more information<br />
9:36: End</p>
<p>This is the second in a series of security-focused podcasts sponsored by Trend Micro. Here&#8217;s the entire series:</p>
<ul>
<li>Part I: <a href="http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/" target="_self">SaaS Security Opportunities for VARs</a></li>
<li>Part II: This Podcast</li>
<li>Part III: <a href="http://www.thevarguy.com/2009/09/16/worry-free-recurring-security-revenue-opportunities/" target="_blank">Recurring Revenue Opportunities from Worry-Free Business Security<br />
</a></li>
</ul>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/" title="Podcast: SaaS Security Opportunities for VARs">Podcast: SaaS Security Opportunities for VARs</a></li><li><a href="http://www.thevarguy.com/2010/02/11/trend-micro-rebrands-worry-free-business-security-hosted/" title="Trend Micro Rebrands Worry-Free Business Security Hosted">Trend Micro Rebrands Worry-Free Business Security Hosted</a></li><li><a href="http://www.thevarguy.com/2009/12/16/join-us-today-the-var-guy-webcast/" title="Join Us Today: The VAR Guy Webcast">Join Us Today: The VAR Guy Webcast</a></li><li><a href="http://www.thevarguy.com/2009/12/14/webcast-amy-luby-on-the-var-guy-live/" title="Webcast: Amy Luby on The VAR Guy Live">Webcast: Amy Luby on The VAR Guy Live</a></li><li><a href="http://www.thevarguy.com/2009/12/07/security-seven-up-sell-opportunities-for-vars/" title="Security: Seven Up-sell Opportunities for VARs">Security: Seven Up-sell Opportunities for VARs</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/09/090109_trendmicro_part2.mp3" length="9227620" type="audio/mpeg"/>
<itunes:duration>9:36</itunes:duration>
		<itunes:subtitle>This is Podcast No. 2 in a three-part series featuring Trend Micro's TJ Alldridge. In this conversation, we explore the latest IT security threats facing ...</itunes:subtitle>
		<itunes:summary>This is Podcast No. 2 in a three-part series featuring Trend Micro's TJ Alldridge. In this conversation, we explore the latest IT security threats facing small businesses, hosted and hybrid security solutions, recurring revenue opportunities, a single dashboard for complete security management, and practical strategies for solutions providers.

Here's a look at the questions and topics we cover...

0:00: Intro and overview
0:44: The latest IT security threats facing small businesses
2:05: Trend Micro Worry-Free Business Security - what makes it unique?
2:45: How Trend Micro segments the small business security market
3:39: Beyond destkops and notebooks: Protecting servers
4:14: Anti-spam and Anti-virus: How they can work together
4:35: A single console for managing all customers
5:10: Hybrid approaches -- on-premise and hosted security working together
5:55: Channel partner opportunities
6:27: Managing all customers in a single dashboard
6:48: Additional opportunities for partners
8:34: Finding more information
9:36: End

This is the second in a series of security-focused podcasts sponsored by Trend Micro. Here's the entire series:

	Part I: SaaS Security Opportunities for VARs
	Part II: This Podcast
	Part III: Recurring Revenue Opportunities from Worry-Free Business Security

</itunes:summary>
		<itunes:keywords>Partner,Programs,,Podcasts,,SaaS,and,Cloud,Computing</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: SaaS Security Opportunities for VARs</title>
		<link>http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/</link>
		<comments>http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:49:08 +0000</pubDate>
		<dc:creator>The VAR Guy</dc:creator>
				<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SaaS and Cloud Computing]]></category>
		<category><![CDATA[Trend Micro Small Business Security]]></category>
		<category><![CDATA[Trend Micro TJ Alldridge]]></category>
		<category><![CDATA[Trend Micro Worry-Free Business Security]]></category>
		<category><![CDATA[Trend Micro Worry-Free Remote Manager]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4538</guid>
		<description><![CDATA[In this podcast, Trend Micro's TJ Alldridge discusses opportunities in SaaS (software as a service) and hosted security for VARs and solutions providers. Alldridge, a product marketing manager for small and medium business at Trend Micro, covers market misperceptions, revenue models and partner opportunities for VARs looking at SaaS and hosted security. Here's a minute-by-minute breakdown of the podcast...<em>
</em>]]></description>
			<content:encoded><![CDATA[<p>In this podcast, Trend Micro&#8217;s TJ Alldridge discusses opportunities in SaaS (software as a service) and hosted security for VARs and solutions providers. Alldridge, a product marketing manager for small and medium business at Trend Micro, covers market misperceptions, revenue models and partner opportunities for VARs looking at SaaS and hosted security. Here&#8217;s a minute-by-minute breakdown of the podcast&#8230;<em><br />
</em></p>
<p>During the discussion we cover:</p>
<ul>
<li>o:00: Introductions and overview</li>
<li>0:35: SaaS Security: Can VARs really make money?</li>
<li>2:15: Will VARs shift security entirely to SaaS?</li>
<li>3:12: Is Trend Micro blending SaaS and on-premise security?</li>
<li>4:30: Is SaaS influencing how Trend Micro develops software?</li>
<li>5:39: How is the economy impacting how VARs propose security solutions to customers?</li>
<li>6:55: Is SaaS penetrating all company sizes (small business, mid-size and enterprises?</li>
<li>7:28: What makes Trend Micro unique in the security market?</li>
<li>8:42: Where do VARs go for more information about Trend Micro?</li>
</ul>
<p>This is the first in a series of security-focused podcasts sponsored by Trend Micro.</p>
<ul>
<li>Part I: This podcast</li>
<li>Part II: <a href="http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/" target="_self">Trend Micro&#8217;s Worry-Free Business Security Strategy</a></li>
<li>Part III: <a href="http://www.thevarguy.com/2009/09/16/worry-free-recurring-security-revenue-opportunities/" target="_self">Recurring Revenue from Worry-Free Business Security</a></li>
</ul>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/09/01/podcast-trend-micros-worry-free-business-security-strategy/" title="Podcast: Trend Micro&#8217;s Worry-Free Business Security Strategy">Podcast: Trend Micro&#8217;s Worry-Free Business Security Strategy</a></li><li><a href="http://www.thevarguy.com/2010/02/11/trend-micro-rebrands-worry-free-business-security-hosted/" title="Trend Micro Rebrands Worry-Free Business Security Hosted">Trend Micro Rebrands Worry-Free Business Security Hosted</a></li><li><a href="http://www.thevarguy.com/2009/12/16/join-us-today-the-var-guy-webcast/" title="Join Us Today: The VAR Guy Webcast">Join Us Today: The VAR Guy Webcast</a></li><li><a href="http://www.thevarguy.com/2009/12/14/webcast-amy-luby-on-the-var-guy-live/" title="Webcast: Amy Luby on The VAR Guy Live">Webcast: Amy Luby on The VAR Guy Live</a></li><li><a href="http://www.thevarguy.com/2009/12/07/security-seven-up-sell-opportunities-for-vars/" title="Security: Seven Up-sell Opportunities for VARs">Security: Seven Up-sell Opportunities for VARs</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/08/27/podcast-saas-security-opportunities-for-vars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Podcast: SugarCRM CEO Larry Augustin</title>
		<link>http://www.thevarguy.com/2009/08/24/podcast-sugarcrm-ceo-larry-augustin/</link>
		<comments>http://www.thevarguy.com/2009/08/24/podcast-sugarcrm-ceo-larry-augustin/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 23:53:19 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Open Source CRM]]></category>
		<category><![CDATA[SugarCRM]]></category>
		<category><![CDATA[SugarCRM CEO Larry Augustin]]></category>
		<category><![CDATA[SugarCRM Channel Program]]></category>
		<category><![CDATA[SugarCRM Hosted]]></category>
		<category><![CDATA[SugarCRM Microsoft]]></category>
		<category><![CDATA[SugarCRM SaaS]]></category>
		<category><![CDATA[SugarCRM Software as a Service]]></category>
		<category><![CDATA[SugarCRM Windows Server]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4497</guid>
		<description><![CDATA[<img class="alignnone" title="SugarCRM Podcast" src="http://www.thevarguy.com/wp-content/uploads/2009/07/sugarcrm_microsoft_windows_server.jpg" alt="" width="85" height="39" align="left" />In this pocast, SugarCRM Interim CEO Larry Augustin discusses the company's search for a permanent CEO; the company's cloud- and SaaS-focused channel partners; working with Microsoft and Windows Server; and SugarCRM's growth strategy for open source CRM. Plus: Will SugarCRM run in Microsoft's Windows Azure cloud?]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="SugarCRM Podcast" src="http://www.thevarguy.com/wp-content/uploads/2009/07/sugarcrm_microsoft_windows_server.jpg" alt="" width="85" height="39" align="left" />In this pocast, SugarCRM Interim CEO Larry Augustin discusses the company&#8217;s search for a permanent CEO; the company&#8217;s cloud- and SaaS-focused channel partners; working with Microsoft and Windows Server; and SugarCRM&#8217;s growth strategy for open source CRM. Plus: Will SugarCRM run in Microsoft&#8217;s Windows Azure cloud?</p>
<p>Here&#8217;s the discussion.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/12/22/sugarcrm-ceo-sets-aggressive-2010-revenue-and-channel-goals/" title="SugarCRM CEO Sets Aggressive 2010 Revenue and Channel Goals">SugarCRM CEO Sets Aggressive 2010 Revenue and Channel Goals</a></li><li><a href="http://www.thevarguy.com/2009/08/21/sugarcrm-channel-partners-microsoft-assisting-growth/" title="SugarCRM: Channel Partners, Microsoft Assisting Growth">SugarCRM: Channel Partners, Microsoft Assisting Growth</a></li><li><a href="http://www.thevarguy.com/2010/02/25/amazon-web-services-3-signs-of-channel-success/" title="Amazon Web Services: 3 Signs of Channel Success">Amazon Web Services: 3 Signs of Channel Success</a></li><li><a href="http://www.thevarguy.com/2009/10/19/open-xchange-sugarcrm-collaborate-to-challenge-microsoft/" title="Open-Xchange, SugarCRM Collaborate to Challenge Microsoft">Open-Xchange, SugarCRM Collaborate to Challenge Microsoft</a></li><li><a href="http://www.thevarguy.com/2009/02/06/sugarcrm-transforms-partners-into-customer-educators/" title="SugarCRM Transforms Partners Into Customer Educators">SugarCRM Transforms Partners Into Customer Educators</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/08/24/podcast-sugarcrm-ceo-larry-augustin/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Podcast: Fortinet Channel VP Kendra Krause</title>
		<link>http://www.thevarguy.com/2009/08/24/podcast-fortinet-channel-vp-kendra-krause/</link>
		<comments>http://www.thevarguy.com/2009/08/24/podcast-fortinet-channel-vp-kendra-krause/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 21:09:02 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Channel Chiefs]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Fortinet Kendraq Krause]]></category>
		<category><![CDATA[Fortinet VP of Channel Sales]]></category>
		<category><![CDATA[Kendra Krause Podcast]]></category>
		<category><![CDATA[The VAR Guy Live Podcast]]></category>
		<category><![CDATA[Unified Threat Management]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4491</guid>
		<description><![CDATA[Fortinet, which specializes in unified threat management, leverages a channel-only sales model and is preparing to launch a competitive trade-in and trade-up program. Kendra Krause, VP of channel sales at the Sunnyvale, Calif.-based company, describes <a title="Fortinet" href="http://www.fortinet.com" target="_blank">Fortinet</a>'s existing partner program and reveals how the company plans to work with VARs and managed service providers (MSPs) over the long haul.]]></description>
			<content:encoded><![CDATA[<p>Fortinet, which specializes in unified threat management, leverages a channel-only sales model and is preparing to launch a competitive trade-in and trade-up program. Kendra Krause, VP of channel sales at the Sunnyvale, Calif.-based company, describes <a title="Fortinet" href="http://www.fortinet.com" target="_blank">Fortinet</a>&#8217;s existing partner program and reveals how the company plans to work with VARs and managed service providers (MSPs) over the long haul.</p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2010/02/23/astaro-gets-channel-centric/" title="Astaro Gets Channel-Centric">Astaro Gets Channel-Centric</a></li><li><a href="http://www.thevarguy.com/2010/02/11/astaro-makes-utm-move/" title="Astaro Makes UTM Move">Astaro Makes UTM Move</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/08/24/podcast-fortinet-channel-vp-kendra-krause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/08/082409_fortinet.mp3" length="4566121" type="audio/mpeg"/>
<itunes:duration>9:30<!-- WP Super Cache did not cache this page because you are logged in and "Don't cache pages for logged in users" is enabled. --></itunes:duration>
		<itunes:subtitle>Fortinet, which specializes in unified threat management, leverages a channel-only sales model and is preparing to launch a competitive trade-in and trade-up program. Kendra Krause, ...</itunes:subtitle>
		<itunes:summary>Fortinet, which specializes in unified threat management, leverages a channel-only sales model and is preparing to launch a competitive trade-in and trade-up program. Kendra Krause, VP of channel sales at the Sunnyvale, Calif.-based company, describes Fortinet's existing partner program and reveals how the company plans to work with VARs and managed service providers (MSPs) over the long haul.</itunes:summary>
		<itunes:keywords>Channel,Chiefs,,Partner,Programs,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Intronis Online Backup and Recovery Services for VARs and MSPs</title>
		<link>http://www.thevarguy.com/2009/07/27/podcast-intronis-online-backup-and-recovery-services-for-vars-and-msps/</link>
		<comments>http://www.thevarguy.com/2009/07/27/podcast-intronis-online-backup-and-recovery-services-for-vars-and-msps/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:10:42 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SaaS and Cloud Computing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Intronis Technologies]]></category>
		<category><![CDATA[managed recovery services]]></category>
		<category><![CDATA[Managed Storage Services]]></category>
		<category><![CDATA[Online Backup]]></category>
		<category><![CDATA[online recovery]]></category>
		<category><![CDATA[Online Storage]]></category>
		<category><![CDATA[OpenView George Roberts]]></category>
		<category><![CDATA[OpenView Venture Partners]]></category>
		<category><![CDATA[recurring revenue]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=4113</guid>
		<description><![CDATA[<a title="Intronis Technologies" href="http://www.intronis.com" target="_blank">Intronis Technologies</a> Board Member George Roberts, a venture partner at <a title="OpenView Venture Partners" href="http://openviewpartners.com/" target="_blank">OpenView Venture Partners</a>, describes recurring revenue opportunities for VARs and managed service providers seeking online backup and recovery solutions.]]></description>
			<content:encoded><![CDATA[<p><a title="Intronis Technologies" href="http://www.intronis.com" target="_blank">Intronis Technologies</a> Board Member George Roberts, a venture partner at <a title="OpenView Venture Partners" href="http://openviewpartners.com/" target="_blank">OpenView Venture Partners</a>, describes recurring revenue opportunities for VARs and managed service providers seeking online backup and recovery solutions.</p>
<p>Podcast Details:</p>
<ul>
<li>Published: July 27, 2009</li>
<li>Guest: George Roberts, venture partner, OpenView Venture Partners, an investor in Intronis Technologies</li>
<li>Topic: Recurring revenue opportunities in the online backup and recovery markets</li>
<li>Sponsor: Intronis Technologies</li>
<li>Time: 8:14</li>
</ul>
<p><em>Follow The VAR Guy via <a title="The VAR Guy RSS Feed" href="http://feeds.feedburner.com/thevarguy" target="_blank">RSS</a>; <a title="The VAR Guy on Facebook" href="http://www.facebook.com/thevarguy/" target="_blank">Facebook</a>; <a title="Identi.ca" href="http://identi.ca/thevarguy" target="_blank">Identi.ca</a>; <a title="The VAR Guy's Twitter Feed" href="http://twitter.com/thevarguy/" target="_blank">Twitter</a>; and via his <a href="/newsletter/">Newsletter</a>; <a href="/events/" target="_blank">Webcasts</a> and <a title="Resource Center" href="/resource-center/" target="_blank">Resource Center</a>. </em></p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/03/17/storage-guardian-launches-free-30-day-online-backup-trial/" title="Storage Guardian Launches Free 30-Day Online Backup Trial">Storage Guardian Launches Free 30-Day Online Backup Trial</a></li><li><a href="http://www.thevarguy.com/2009/11/19/five-best-practices-for-growing-your-managed-services-business/" title="Five Best Practices for Growing Your Managed Services Business">Five Best Practices for Growing Your Managed Services Business</a></li><li><a href="http://www.thevarguy.com/2009/10/02/dirty-little-secrets-some-online-backup-providers-dont-tell-you/" title="Dirty Little Secrets Some Online Backup Providers Don&#8217;t Tell You">Dirty Little Secrets Some Online Backup Providers Don&#8217;t Tell You</a></li><li><a href="http://www.thevarguy.com/2009/09/28/smbs-ready-for-disaster/" title="SMBs: Ready for Disaster?">SMBs: Ready for Disaster?</a></li><li><a href="http://www.thevarguy.com/2010/03/03/office-2010-what-will-be-the-tipping-point-for-your-clients/" title="Office 2010: What Will Be the Tipping Point for Your Clients?">Office 2010: What Will Be the Tipping Point for Your Clients?</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/07/27/podcast-intronis-online-backup-and-recovery-services-for-vars-and-msps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/07/072709_intronis.mp3" length="3959453" type="audio/mpeg"/>
<itunes:duration>8:14</itunes:duration>
		<itunes:subtitle>Intronis Technologies Board Member George Roberts, a venture partner at OpenView Venture Partners, describes recurring revenue opportunities for VARs and managed service providers seeking online ...</itunes:subtitle>
		<itunes:summary>Intronis Technologies Board Member George Roberts, a venture partner at OpenView Venture Partners, describes recurring revenue opportunities for VARs and managed service providers seeking online backup and recovery solutions.

Podcast Details:

	Published: July 27, 2009
	Guest: George Roberts, venture partner, OpenView Venture Partners, an investor in Intronis Technologies
	Topic: Recurring revenue opportunities in the online backup and recovery markets
	Sponsor: Intronis Technologies
	Time: 8:14

Follow The VAR Guy via RSS; Facebook; Identi.ca; Twitter; and via his Newsletter; Webcasts and Resource Center. </itunes:summary>
		<itunes:keywords>Managed,Services,,Podcasts,,SaaS,and,Cloud,Computing,,Sales</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Cisco Capital Financing Options for Channel Partners</title>
		<link>http://www.thevarguy.com/2009/07/21/podcast-cisco-capital-financing-options-for-channel-partners/</link>
		<comments>http://www.thevarguy.com/2009/07/21/podcast-cisco-capital-financing-options-for-channel-partners/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 09:00:02 +0000</pubDate>
		<dc:creator>Joe Panettieri</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Cisco Capital]]></category>
		<category><![CDATA[Cisco Financing]]></category>
		<category><![CDATA[Cisco Maryann Von Seggern]]></category>
		<category><![CDATA[Cisco Partner Financing]]></category>
		<category><![CDATA[Cisco Podcast]]></category>
		<category><![CDATA[The VAR Guy podcast]]></category>

		<guid isPermaLink="false">http://www.thevarguy.com/?p=3999</guid>
		<description><![CDATA[<img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="50" height="50" align="left" />In our latest podcast, Maryann Von Seggern, director of worldwide channels development for Cisco Capital, describes partner financing options from the networking giant.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thevarguy.com/wp-content/uploads/2009/01/the-var-guy-podcast.gif" alt="" width="50" height="50" align="left" />In our latest podcast, Maryann Von Seggern, director of worldwide channels development for Cisco Capital, describes partner financing options from the networking giant.</p>
<p>Von Seggern leads an organization responsible for developing Cisco Capital’s Channel financing strategy &#8212; which includes programs that support Cisco’s more than 40,000 channel partners globally. Listen in as Von Seggern describes how Cisco Capital is working with channel partners amid the challenging economy.</p>
<p><em>Follow The VAR Guy via <a title="The VAR Guy RSS Feed" href="http://feeds.feedburner.com/thevarguy" target="_blank">RSS</a>; <a title="The VAR Guy on Facebook" href="http://www.facebook.com/thevarguy/" target="_blank">Facebook</a>; <a title="Identi.ca" href="http://identi.ca/thevarguy" target="_blank">Identi.ca</a>; <a title="The VAR Guy's Twitter Feed" href="http://twitter.com/thevarguy/" target="_blank">Twitter</a>; and via his <a href="/newsletter/">Newsletter</a>; <a href="/events/" target="_blank">Webcasts</a> and <a title="Resource Center" href="/resource-center/" target="_blank">Resource Center</a>. </em></p>
<h3  class="related_post_title">Read More About This Topic</h3><ul class="related_post"><li><a href="http://www.thevarguy.com/2009/01/06/podcast-novell-chief-marketing-officer-john-dragoon/" title="Podcast: Novell Chief Marketing Officer Talks SUSE Linux (And More)">Podcast: Novell Chief Marketing Officer Talks SUSE Linux (And More)</a></li><li><a href="http://www.thevarguy.com/2008/08/25/send-your-questions-for-dell-channel-chief-greg-davis/" title="Send Your Questions for Dell Channel Chief Greg Davis">Send Your Questions for Dell Channel Chief Greg Davis</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://www.thevarguy.com/2009/07/21/podcast-cisco-capital-financing-options-for-channel-partners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<enclosure url="http://www.thevarguy.com/wp-content/uploads/2009/07/072009_cisco.mp3" length="4003966" type="audio/mpeg"/>
<itunes:duration>8:20</itunes:duration>
		<itunes:subtitle>In our latest podcast, Maryann Von Seggern, director of worldwide channels development for Cisco Capital, describes partner financing options from the networking giant.

Von Seggern leads ...</itunes:subtitle>
		<itunes:summary>In our latest podcast, Maryann Von Seggern, director of worldwide channels development for Cisco Capital, describes partner financing options from the networking giant.

Von Seggern leads an organization responsible for developing Cisco Capitalrsquo;s Channel financing strategy -- which includes programs that support Ciscorsquo;s more than 40,000 channel partners globally. Listen in as Von Seggern describes how Cisco Capital is working with channel partners amid the challenging economy.

Follow The VAR Guy via RSS; Facebook; Identi.ca; Twitter; and via his Newsletter; Webcasts and Resource Center. </itunes:summary>
		<itunes:keywords>Finance,,Podcasts</itunes:keywords>
		<itunes:author>joe@ninelivesmediainc.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
	</channel>
</rss>
