This site is operated by Nine Lives Media Inc.
While it’s difficult to track down The VAR Guy, you can reach out to his handlers — Amy Katz and Joe Panettieri.
Amy Katz, Sales and Business Development
Amy is co-founder and CEO of Nine Lives Media Inc., which owns and operates MSPmentor, The VAR Guy and Works With U. Amy oversees all sales, business development, customer relationships and financial management of our digital media businesses.
Previously, Amy was VP of sales at Microcast Communications, a targeted media company that serves emerging broadband and IT channel marketsEarlier, Amy founded Madcass Media, where she worked with Fortune, Fortune Small Business, Business 2.0, IDG Communications and SourceMedia to develop and sell custom publishing and events programs. She also wrote and executed marketing and sales plans for a New England building manufacturer and an e-magazine startup. Previously at Ziff Davis Media she was corporate sales director, driving relationships with major IT vendors across the industry. She planned media for numerous tech and consumer clients at various advertising agencies in Boston and Denver. When Amy isn’t working, she spends time with her husband and two children in New England, where she founded the North Shore Women’s Adventure Club.
Contact: amy [at] ninelivesmediainc.com or 978-468-0092
Joe Panettieri, Editorial Director
Joe is co-founder and Executive VP/editorial director of Nine Lives Media Inc., which owns and operates MSPmentor, The VAR Guy and Works With U. Joe oversees platform, content and audience development for our digital media businesses. He also moderates executive-level events, conferences and online seminars for Nine Lives’ clients.
Previously, Joe spent more than a decade building and managing integrated media platforms and events for Microcast Communications, Ziff Davis Media and CMP Media. At Microcast, he was VP of editorial content for a variety of IT channel and municipal broadband platforms. Earlier at Ziff, he was VP/editorial director of the Custom Solutions Group and editor of Smart Partner. Joe moderated more than 100 CIO events annually, and was the founding editorial director for the Ziff Davis CIO Summit. Earlier, he spent six years at CMP, rapidly rising through the editorial ranks at InformationWeek and Windows Magazine. Joe has also developed targeted content for Business 2.0, CFO, Fortune and Fortune Small Business, and appeared on CNN and CNBC to discuss trends in Silicon Valley. In his “spare time,” Joe created AfterCMP and AfterZiffDavis, two popular social networks for former CMP and Ziff Davis employees. When he’s not on the road blogging live from events or meeting with key sources, Joe works from his home office to spend more time with his wife and three sons.
Contact: joe [at] ninelivesmediainc.com or 631-423-3536
