The VAR Guy’s Team

The VAR Guy needed an online home. So Nine Lives Media Inc. gave him one — this site. While it’s difficult to track down The VAR Guy, here’s the contact info and bios for his handlers and site contributors.


Sponsorship Opportunities and Advertising

For questions about site sponsorship, Webcasts, custom media, custom research, event moderation, and other advertising/marketing opportunities, please contact the following team members:


amyAmy Katz, CEO: Amy is CEO and co-founder of Nine Lives Media Inc. In addition to running our corporate operations, Amy oversees sales, business development and marketing for our digital platforms (The VAR Guy, VARtweet, MSPmentor, MSPtweet and WorksWithU). Phone: 978-468-0092. Email: amy [at] ninelivesmediainc.com.


kimKimberly Daniels, Senior Sales Consultant: Based in Southern California, Kim plays a key role in driving Nine Lives Media Inc.’s sales, customer engagements and customer satisfaction. She works directly with CEO Amy Katz on new business development, account service and customer relationships. Phone: 562-439-5205 Email: kim [at] ninelivesmediainc.com.


Editorial Content and Research

For questions about daily content, news coverage, research projects, The Open Source 50 and the SaaS 20 Stock Index, please contact:


joeJoe Panettieri, Editorial Director: Joe is executive VP and co-founder of Nine Lives Media Inc. Joe oversees our content strategies, search engine optimization and audience development for our digital platforms (The VAR Guy, VARtweet, MSPmentor, MSPtweet and WorksWithU). Phone: 631-423-3536. Email: joe [at] ninelivesmediainc.com.


Daily Bloggers

Our daily bloggers strive to help you understand what’s next in the IT channel. Some of our daily bloggers and contributors are independent, so their opinions may not necessarily represent the views of Nine Lives Media Inc., this site’s publisher.


The VAR Guy, Blogger in Chief: Anonymous. Opinionated. Fast-moving. The VAR Guy has navigated the IT channel since around 1992. Here’s his complete bio. And here are all of his blog entries. Phone: Unlisted. Email: thevarguy [a] ninelivesmediainc.com.


davidDavid Courbanou, Contributing Associate Blogger: David covers system hardware and software, with an emphasis on mobile computing, desktops, servers and virtualization. David also covers traditional and specialty distributors. He is a white hat hacker of sorts, running Mac OS X on a Dell netbook (please don’t tell Apple…). And he is an early adopter of the Motorola Droid. Email: david [at] ninelivesmediainc.com


mattMatthew Weinberger, Contributing Associate Blogger: Matthew covers software as a service (SaaS), cloud computing and recurring revenue models for the IT channel. He has written about consumer and personal technology for The New York Daily News, and is a graduate of Stony Brook University. Email: matt [at] ninelivesmediainc.com


Contributing Bloggers


Scott Dahlgren, Contributing Blogger: Scott is an independent consultant helping small to medium size technology companies maximize value from their partner channel initiatives by leveraging high value partners – such as system integrators, software vendors, and value added resellers – to create new demand, expand their sales reach, drive incremental revenue, and extend their capacity to successfully deliver services and solutions to customers. Previously, Scott spent more than 20 years developing and leading numerous partner programs for a wide range of software, hardware, system integrator, and distribution companies where his primary focus was accelerating the development of high value partners (SI, ISV, VAR) that create demand and delivery capacity for technology companies. His career includes prominent positions at Silicon Graphics, Borland Software and a range of software start-ups. Here are Scott’s blog entries. Phone: 617-571-5813. Email: scottcdahlgren [at] comcast.net.


Heather K. Margolis, Contributing Blogger: Heather, known across the Web as the Channel Maven, consults with a range of companies that are seeking to build and optimize their partner programs. Previously, Heather led channel programs for companies like EMC, EqualLogic, and Dell. She also gained extensive lead generation and field marketing experience while working with Kadient, Matrix Partners, and Corporate Event Promotions — which she founded in 2003. Here are Heather’s blog entries, plus a link to her personal Web site

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John Moore, Contributing Blogger: John covers master MSPs and Web hosting providers for MSPmentor. John’s areas of editorial expertise also the IT channel, public sector IT and health IT. He started covering technology topics in 1986 and has worked for publications including Computer Systems News, Federal Computer Week and Smart Partner. For the past seven years he has worked as a freelance writer,contributing articles to a number of print and online publications. Those include: Baseline, Campus Technology, Dice.com, Government Computer News, Government Health IT, ITsecurity.com, and Tech Target.


Charlene O’Hanlon, Contributing Blogger: Charlene covers networking and unified communications. She has been writing about technology for more than 12 years, with an emphasis on networking, telecommunications, wireless/mobility and managed services. Charlene previously held editorial management positions at various business-to-business technology publications including PHONE+, CRN, Queue, and Ziff Davis.


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