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ADTRAN to Network VARs: Hardware Profit Margins Await You
Time for a surprising reality check from The VAR Guy. Conventional wisdom says there’s no margin left for VARs in hardware sales. But Pulse Inc. — a $10 million solutions provider that works closely with ADTRAN Inc. — strongly disagrees. Here’s why.
Quick, describe ADTRAN CEO Tom Stanton (pictured). Chances are you’re silent. The VAR Guy has spent nearly two decades covering the networking industry. He knows quite a bit about ADTRAN and its SMB networking strategy. But our resident blogger must concede: He’s never met Stanton — until today. Here’s the scoop from Stanton, and his vision for ADTRAN partners.
