Should You Change Your Business Focus During Recession?
Here’s a situation that may sound familiar to many small-business entrepreneurs. A very bright woman, let’s call her Betsy, has a business providing training to middle managers, and her client has been the HR department. Now, with the economy in recession, her pipeline is not as full as it once was. Training budgets–at least for middle-level employees—are being slashed. Betsy feels nervous about the future of her business. If this trend continues, she will have difficulty making ends meet. Here’s how she plans to change course.
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