The VAR Guy

Even if you’re a small managed service provider or VAR, you still need effective PR strategies. At least, that’s the stance from PR expert Cheryl Snapp Conner. In the May 15, 2008 podcast on MSPmentor, Conner describes some simple ways to launch and measure your viral PR campaigns.

Want to tell the media about your company? You need an effective pitch letter that’s short, sweet and ready for email. Check out this recent pitch letter from JPR Communications, describing ProStor Systems’ growing channel program. Your PR efforts should follow JPR’s lead.