The VAR Guy

Are you ready — and qualified — to launch your own business? Before you quit your day job, check in with Mitch York, an executive coach who helps corporate employees become successful business owners. York offers some practical tips and some reality checks to would-be entrepreneurs in a MSPmentor Live: Podcast for May 1, posted on our sister site.

When Dell launched its own small business blog earlier this week, the PC giant had a golden opportunity to capture the attention of channel partners. Instead, Dell’s initial blog posts marketed directly to small business owners and their employees — and ignored the partner community. That was foolish. But Dell also made a very smart move.