The VAR Guy

Nearly 200 channel partners are set to attend Cisco Partner Velocity (Nov. 10-12, Paris). Instead of pitching networking products, Cisco designed the agenda to assist channel partners with their marketing, branding, social media and video content strategies. In fact, attending partners will receive marketing campaign services worth up to (US)$5,000. Here’s the scoop.

“I’m a trusted advisor.” The VAR Guy hears that sentence over and over again from VARs, resellers and managed service providers. Frankly, the term has become meaningless in the past year. Here’s why.