The VAR Guy

Somehow in the last few years the term “Reseller” has become an insult.  It’s not enough anymore to just sell a product, now to be a true Value Added Reseller (VAR) partners must provide services.  None of this is news but many partners are promoting themselves as a VAR when they may still be just a, dare I say it, Reseller.

“I’m a trusted advisor.” The VAR Guy hears that sentence over and over again from VARs, resellers and managed service providers. Frankly, the term has become meaningless in the past year. Here’s why.