The VAR Guy has watched Trend Micro Incorporated for about three years now.
The company describes itself as “a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers.” But that blurb doesn’t tell the full story.
Back in 2006, our resident blogger started hearing reports about Trend Micro generating strong customer loyalty. And while many high-tech companies have struggled to define their software as a service (SaaS) and managed services strategies, that hasn’t been the case at Trend Micro. The company, working with distributors such as Ingram Micro and Tech Data, has adjusted its pricing model so that MSPs can “pay as they go” for Trend’s security solutions.
At the same time, big tech companies seem to respect Trend Micro’s R&D efforts. A prime example is the blossoming relationship between Trend Micro and Cisco.
Secrets to Success
But what exactly does Trend Micro do for a living? The company positions itself as “a pioneer and industry vanguard.” In fact, Trend Micro specializes in integrated threat management technology — to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats.
Far from a one-trick pony, Trend Micro’s solutions are available in multiple form factors, and are supported 24/7 by threat intelligence experts around the globe. A transnational company, with headquarters in Tokyo, Trend Micro’s security solutions are sold through its business partners worldwide.
For more information, please feel free to leave The VAR Guy (temporarily, that is) and visit www.trendmicro.com.
